.jpg)
The Superwall Podcast
The Superwall Podcast dives into the minds of the world’s most innovative app developers. Each episode, we sit down with the people behind today’s most successful apps to uncover what really drives growth, retention, and revenue in the mobile world. From product decisions and paywall strategies to hard-earned lessons and breakthrough experiments, we explore the stories, tactics, and insights that power top-tier apps. Whether you're building your first MVP or scaling to millions, this is your front-row seat to what it takes to thrive in the app economy.
The Superwall Podcast
Josh Peleg - $172M of App Building Advice in 50 Minutes
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
A meditation app getting 25K downloads a month is pumping over $1 million in monthly revenue. Josh Peleg says that ratio is only possible because consumer pricing psychology just got reset.
In this episode of The Superwall Podcast, Joseph sits down with Josh Peleg, VP of M&A at BlueThrone. After three years buying game studios for Plarium (the company behind $3B+ Raid: Shadow Legends), Josh now acquires consumer apps for seven and eight figures. Here's his six-rule playbook.
- Why ChatGPT reset the pricing anchor to $20/month
- The math: $30M ARR takes 500K payers at $4.99, just 125K at $20
- The category rule Flo used to become the first women's health unicorn
- Why 50% year-one resubscription signals a nine-figure asset
- Organic benchmarks: 50%+ is great, under 20% means you're on a UA treadmill
- How Runna became the front of Strava's funnel
- The exit timing mistake that cost MyFitnessPal $100M
- The four buyer types and the narrative each one pays for
Sell before you need to. Let the buyer pay for the peak.
Start building & deploying paywalls in 10 minutes flat: https://superwall.com/
Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com
Follow us on X: @Superwall
Enjoying the show?
If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...