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The Superwall Podcast
The Superwall Podcast dives into the minds of the world’s most innovative app developers. Each episode, we sit down with the people behind today’s most successful apps to uncover what really drives growth, retention, and revenue in the mobile world. From product decisions and paywall strategies to hard-earned lessons and breakthrough experiments, we explore the stories, tactics, and insights that power top-tier apps. Whether you're building your first MVP or scaling to millions, this is your front-row seat to what it takes to thrive in the app economy.
The Superwall Podcast
Steve Young - Beginners Guide to Buying & Selling Apps 2026
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Steve Young buys apps like rental properties. He finds undermonetized apps that already have downloads, takes out a small loan, and profits from day one on money that isn't even his.
In this episode of The Superwall Podcast, Steve breaks down the app acquisition playbook he's used since 2010.
- The loan structure that lets him buy a $10K/month app for almost none of his own cash
- How one hard paywall doubled the trial start rate from 6% to 13%
- Why the title and subtitle are 80% of ASO
- The migraine keyword that turned a $1K app into $8-10K/month
- How a keyword doing just 30 searches nets 100-150 downloads a day
- Why distribution, not features, is the real moat
Whether you're buying your first app or building from scratch, this one shows you how to turn undermonetized apps into cash machines.
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Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
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