Rich Messaging™
Welcome to your next messaging strategy to 10X your results!
Have you ever wondered how Netflix can hook people so deeply that they spend hours binging a show? Or why you may get an email congratulating you immediately after a recent purchase? Or why you may hear the word “because” in a marketing message?
To a casual observer, the answers may seem simple -- curiosity, appreciation or to make a point.
Wrong. There’s so much more strategy at play here…BUYER PSYCHOLOGY.
When it comes to marketing your business or struggling to keep up with the latest tactics and shiny objects, one thing remains timeless and powerful above all else – and that’s understanding the human mind.
The RICH Messaging™ Podcast is a conversation into the sometimes mysterious world of persuasion, showing you how to use emotional triggers, human behavior, and covert copywriting strategies to get you more, bigger, better results in your business.
Hosted by Angela Murphy, founder of the full-service marketing agency, JustPositionIt! Consulting and conversion-trained copywriter, each episode gives you actionable, practical tips to activate buy buttons that get people to say yes to you and your offer. Let’s talk about it.
Sign up for alerts so you never miss an episode: JustPositionIt.com/podcast.
Rich Messaging™
How to Create Winning Benefits from Stodgy Features
Let me ask you this. When it comes to benefits and features, can you spot the difference? Let’s find out!
If you’re wondering why you should even care about benefits and features, it's because benefits appeal to customer emotions. When you do this effectively, you can drive more action, like purchasing or signing up. This is what you want.
If you don’t get clear on how to craft benefits and only rely on feature-driven messaging, you will leave money on the table. I don’t want that for you.
3 Insightful Takeaways From This Episode:
💡 Why taking a feature-benefit selling approach can increase your conversion rates by double digits.
💡 One easy way to spot the difference between a feature and a benefit, plus 9 examples that show you how to start crafting compelling benefits.
💡 An Ang’s Actionable that gives you a quick trick to tweak your existing website without starting from scratch.
Rockin’ Resources Mentioned In This Episode:
- Crankwheel.com research on benefits and features. https://crankwheel.com/the-ultimate-guide-to-feature-benefit-selling/
- Get brand new episode alerts at Rich-Messaging.com.
Want Even More From Me?
- 10X your conversions for free with a Persuasive Pitch®: https://justpositionit.com/persuasivepitchmap/
- Get help directly from me: https://justpositionit.com/shop/
Leave a Rating 🤩
If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review. Thanks for tuning in to RICH Messaging™. I'll talk to you again soon!