RICH Messaging® with Angela Murphy | Buyer Psychology & Persuasion Strategy for Business
Welcome to your next messaging strategy to 10X your conversions!
Have you ever wondered how Netflix can hook people so deeply that they spend hours binging a show? Or why you may get an email congratulating you immediately after a recent purchase? Or why you may hear the word “because” in a marketing message?
To a casual observer, the answers may seem simple -- curiosity, appreciation, or to make a point.
Wrong. There’s so much more strategy at play here…BUYER PSYCHOLOGY.
When it comes to marketing your business or struggling to keep up with the latest tactics and shiny objects, one thing remains timeless and powerful above all else – and that’s understanding the human mind.
The RICH Messaging® Podcast is a behind-the-scenes conversation about the mysterious world of persuasion, showing you how to use emotional triggers, human behavior, and covert copywriting strategies to get you more. More clicks. More clients. More closes.
Hosted by Angela Murphy, founder of the full-service marketing agency, JustPositionIt! Consulting and conversion-trained copywriter, each episode gives you actionable, practical tips to activate buy buttons that get people to say yes to you and your offer. Let’s talk about it.
Sign up for alerts so you never miss an episode: JustPositionIt.com/podcast.
RICH Messaging® with Angela Murphy | Buyer Psychology & Persuasion Strategy for Business
Latest Episodes
Subtle Messaging Errors that Instantly Repel Buyers (Try This Instead)
One thing I’ve noticed is that some messaging sounds good…until buyers actually hear it! In this episode of The RICH Messaging® Podcast, I reveal the hidden messaging errors that subtly weaken persuasion, create buyer resis...
Why Most Messaging Fails (And the 14-Point Persuasive Pitch® Framework That Fixes It Fast)
70% of campaigns and pitches fail to deliver meaningful ROI because of poor audience targeting and flawed messaging.*You may not have a traffic problem. But you may have a messaging problem. In this episode of the RICH Messaging®
The #1 Conversion Killer in Your Messaging (You Can Fix Right Now)
When it comes to messaging, most people sell the wrong thing, that totally tanks conversions. The features. The technical specs. The here and now. In this episode of the RICH Messaging® Podcast, I dive deep into the #1 conv...
FOMO - The Hidden Trigger that Drives Demand for Your Product (And Exactly How to Do It)
Have you ever missed out on a sale or didn’t buy that course or new outfit and actually felt bad about it? 😕 That was likely FOMO kicking in. In this episode of the RICH Messaging® podcast, I tell you what FOMO (the fear of...
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5 Real-Life Before & After Headlines to Boost Clicks (And Conversions)
Ready to turn weak, watered-down words into high-converting headlines?In this episode of the RICH Messaging® podcast, I dissect real-life (from the mailbox) before-and-after headlines and show you how small smart copywriting twe...
