RICH Messaging® with Angela Murphy | Buyer Psychology & Persuasion Strategy for Business
Welcome to your next messaging strategy to 10X your conversions!
Have you ever wondered how Netflix can hook people so deeply that they spend hours binging a show? Or why you may get an email congratulating you immediately after a recent purchase? Or why you may hear the word “because” in a marketing message?
To a casual observer, the answers may seem simple -- curiosity, appreciation, or to make a point.
Wrong. There’s so much more strategy at play here…BUYER PSYCHOLOGY.
When it comes to marketing your business or struggling to keep up with the latest tactics and shiny objects, one thing remains timeless and powerful above all else – and that’s understanding the human mind.
The RICH Messaging® Podcast is a behind-the-scenes conversation about the mysterious world of persuasion, showing you how to use emotional triggers, human behavior, and covert copywriting strategies to get you more. More clicks. More clients. More closes.
Hosted by Angela Murphy, founder of the full-service marketing agency, JustPositionIt! Consulting and conversion-trained copywriter, each episode gives you actionable, practical tips to activate buy buttons that get people to say yes to you and your offer. Let’s talk about it.
Sign up for alerts so you never miss an episode: JustPositionIt.com/podcast.
Episodes
12 episodes
Subtle Messaging Errors that Instantly Repel Buyers (Try This Instead)
One thing I’ve noticed is that some messaging sounds good…until buyers actually hear it! In this episode of The RICH Messaging® Podcast, I reveal the hidden messaging errors that subtly weaken persuasion, create buyer resis...
Why Most Messaging Fails (And the 14-Point Persuasive Pitch® Framework That Fixes It Fast)
70% of campaigns and pitches fail to deliver meaningful ROI because of poor audience targeting and flawed messaging.*You may not have a traffic problem. But you may have a messaging problem. In this episode of the RICH Messaging®
The #1 Conversion Killer in Your Messaging (You Can Fix Right Now)
When it comes to messaging, most people sell the wrong thing, that totally tanks conversions. The features. The technical specs. The here and now. In this episode of the RICH Messaging® Podcast, I dive deep into the #1 conv...
FOMO - The Hidden Trigger that Drives Demand for Your Product (And Exactly How to Do It)
Have you ever missed out on a sale or didn’t buy that course or new outfit and actually felt bad about it? 😕 That was likely FOMO kicking in. In this episode of the RICH Messaging® podcast, I tell you what FOMO (the fear of...
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5 Real-Life Before & After Headlines to Boost Clicks (And Conversions)
Ready to turn weak, watered-down words into high-converting headlines?In this episode of the RICH Messaging® podcast, I dissect real-life (from the mailbox) before-and-after headlines and show you how small smart copywriting twe...
7 Non-Obvious Ways to Use Social Proof and Persuade (That No One's Talking About)
Most people think social proof is just testimonials, reviews, and case studies, but the real psychology behind why people trust and buy goes much deeper.In this episode of RICH Messaging®, I explore 7 non-obvious ways to use soc...
A Dark Psychology Secret that Quietly Shapes Behavior (Without Your Target Knowing)
Have you ever heard the phrase, "Sticks and stones may break my bones, but words will never hurt me?” I’m sure you have, and it’s an absolute lie. In this episode, I teach you a powerhouse persuasion technique using the psychology of s...
5 Highly Persuasive Words & Phrases You Should Be Using (and the Psychology Behind Them)
What if you could say one little word and make your message 90% more persuasive? Would you use it? You bet you would! Keep reading. 3 Smart Takeaways From This Episode:💡 Why this 3-letter word can tap into someone’s se...
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The Secret to a Memorable Message that Commands Attention
This one powerful statement, when done right, can identify a solution to a problem, drive sales, attract the right audience, build loyalty, and give you a significant competitive advantage. Wanna know what it is? 3 Key Takeaways...
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How to Create Winning Benefits from Stodgy Features
Let me ask you this. When it comes to benefits and features, can you spot the difference? Let’s find out!If you’re wondering why you should even care about benefits and features, it's because benefits appeal to customer emotions. When yo...
5 Crucial Mistakes Most People Make With Their Messaging
It always amazes me how many businesses consistently make at least 3 of these mistakes in their messaging. In my experience, messaging is one of the biggest areas of struggle for most businesses. Some get stuck with crafting their m...
