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RICH Messaging®
Welcome to your next messaging strategy to 10X your results!
Have you ever wondered how Netflix can hook people so deeply that they spend hours binging a show? Or why you may get an email congratulating you immediately after a recent purchase? Or why you may hear the word “because” in a marketing message?
To a casual observer, the answers may seem simple -- curiosity, appreciation, or to make a point.
Wrong. There’s so much more strategy at play here…BUYER PSYCHOLOGY.
When it comes to marketing your business or struggling to keep up with the latest tactics and shiny objects, one thing remains timeless and powerful above all else – and that’s understanding the human mind.
The RICH Messaging® Podcast is a behind-the-scenes conversation into the mysterious world of persuasion, showing you how to use emotional triggers, human behavior, and covert copywriting strategies to get you more. More clicks. More clients. More closes.
Hosted by Angela Murphy, founder of the full-service marketing agency, JustPositionIt! Consulting and conversion-trained copywriter, each episode gives you actionable, practical tips to activate buy buttons that get people to say yes to you and your offer. Let’s talk about it.
Sign up for alerts so you never miss an episode: JustPositionIt.com/podcast.
RICH Messaging®
The Secret to a Memorable Message that Commands Attention
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This one powerful statement, when done right, can identify a solution to a problem, drive sales, attract the right audience, build loyalty, and give you a significant competitive advantage. Wanna know what it is?
3 Key Takeaways From This Episode:
đź’ˇ Why this well-framed statement can become an asset for your business and help you stand out from competitors.
đź’ˇ How one business got a 35% increase in homepage clicks by being clear, not clever, and how you can too.
đź’ˇ A 6-step system to help clarify your uniqueness in the marketplace.
Useful Resources Mentioned In This Episode:
- Free guide, What Are You Really Selling, that gives you 13 promises and triggers that increase desire: https://justpositionit.com/whatruselling/
- RICH Messaging™ Episode 2 - How to Create Winning Benefits from Stodgy Features: https://justpositionit.com/ep/2/
- Scandiweb.com homepage case study: https://scandiweb.com/blog/case-study-homepage-value-proposition-a-b-test-to-improve-homepage-ctr/
Want Even More From Me?
- Grab the book, Get Messaging Down Pat: 11 Messaging Mistakes Killing Your Sales (and what to do instead): https://justpositionit.com/messaging-mistakes-guide/
- Get your own messaging makeover: https://justpositionit.com/ask-ang-clarity-call/
Leave a Rating 🤩
If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon!