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RICH Messaging® with Angela Murphy | Buyer Psychology & Persuasion Strategy for Business
Welcome to your next messaging strategy to 10X your results!
Have you ever wondered how Netflix can hook people so deeply that they spend hours binging a show? Or why you may get an email congratulating you immediately after a recent purchase? Or why you may hear the word “because” in a marketing message?
To a casual observer, the answers may seem simple -- curiosity, appreciation, or to make a point.
Wrong. There’s so much more strategy at play here…BUYER PSYCHOLOGY.
When it comes to marketing your business or struggling to keep up with the latest tactics and shiny objects, one thing remains timeless and powerful above all else – and that’s understanding the human mind.
The RICH Messaging® Podcast is a behind-the-scenes conversation about the mysterious world of persuasion, showing you how to use emotional triggers, human behavior, and covert copywriting strategies to get you more. More clicks. More clients. More closes.
Hosted by Angela Murphy, founder of the full-service marketing agency, JustPositionIt! Consulting and conversion-trained copywriter, each episode gives you actionable, practical tips to activate buy buttons that get people to say yes to you and your offer. Let’s talk about it.
Sign up for alerts so you never miss an episode: JustPositionIt.com/podcast.
RICH Messaging® with Angela Murphy | Buyer Psychology & Persuasion Strategy for Business
5 Highly Persuasive Words & Phrases You Should Be Using (and the Psychology Behind Them)
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What if you could say one little word and make your message 90% more persuasive? Would you use it? You bet you would! Keep reading.
3 Smart Takeaways From This Episode:
💡 Why this 3-letter word can tap into someone’s self-interest and make you 14% more persuasive.
💡 How giving someone a “reason why” can boost your conversion rate by 90%.
đź’ˇ One phrase that can lower defensiveness, build trust, and make someone more likely to buy from you.
Useful Resources Mentioned In This Episode:
- Free guide, 51 Ways to Thank Your Clients and Customers: https://justpositionit.com/51-ways-to-say-thank-you/
- University of Michigan Study: https://www.researchgate.net/publication/387834640_The_persuasive_role_of_generic-you_in_online_interactions
- Ellen Langer Harvard Study: https://www.psychologytoday.com/us/blog/credit-and-blame-at-work/201201/mindlessness-at-work#:~:text=All%20too%20often%2C%20then%2C%20we,I%20have%20to%20make%20copies?%E2%80%9D
- Harvard Gratitude Experiment: https://news.harvard.edu/gazette/story/2013/03/the-power-of-thanks/
Want Even More From Me?
- Grab the book, Get Messaging Down Pat: 11 Messaging Mistakes Killing Your Sales (and what to do instead): https://justpositionit.com/messaging-mistakes-guide/
- Get a Champion Copy Critique and make sure your words sizzle off the page before you hit send: https://justpositionit.com/champion-copy-critique/
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If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon!