RICH Messaging® with Angela Murphy | Buyer Psychology & Persuasion Strategy for Business
Welcome to your next messaging strategy to 10X your results!
Have you ever wondered how Netflix can hook people so deeply that they spend hours binging a show? Or why you may get an email congratulating you immediately after a recent purchase? Or why you may hear the word “because” in a marketing message?
To a casual observer, the answers may seem simple -- curiosity, appreciation, or to make a point.
Wrong. There’s so much more strategy at play here…BUYER PSYCHOLOGY.
When it comes to marketing your business or struggling to keep up with the latest tactics and shiny objects, one thing remains timeless and powerful above all else – and that’s understanding the human mind.
The RICH Messaging® Podcast is a behind-the-scenes conversation about the mysterious world of persuasion, showing you how to use emotional triggers, human behavior, and covert copywriting strategies to get you more. More clicks. More clients. More closes.
Hosted by Angela Murphy, founder of the full-service marketing agency, JustPositionIt! Consulting and conversion-trained copywriter, each episode gives you actionable, practical tips to activate buy buttons that get people to say yes to you and your offer. Let’s talk about it.
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RICH Messaging® with Angela Murphy | Buyer Psychology & Persuasion Strategy for Business
A Dark Psychology Secret that Quietly Shapes Behavior (Without Your Target Knowing)
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Have you ever heard the phrase, "Sticks and stones may break my bones, but words will never hurt me?” I’m sure you have, and it’s an absolute lie. In this episode, I teach you a powerhouse persuasion technique using the psychology of selling that’s highly effective at gaining compliance and influencing decision-making. If you want to understand how to bust through buyer resistance at a deeper level, this one’s for you.
3 Fascinating Takeaways From This Episode:
1️⃣ How to create messaging for impact that’s science-backed and proven to increase conversions.
2️⃣ 2 ways you can use this dark psychology approach to drive a desired action. All by using a few choice words.
3️⃣ One phrase that boosted voter turnout by 15% and how you can make someone more likely to buy from you.
Useful Resources Mentioned In This Episode:
- I see business owners make mistakes in their messaging all the time, and it’s not your fault. You just may not have the right training or tools. I created a guide called Get Messaging Down Pat: 11 Messaging Mistakes Killing Your Sales (and what to do instead). This guide gives you psychological insights on exactly what to do to 10x your persuasiveness. Check it out here: https://justpositionit.com/messaging-mistakes-guide/
- Research sources: Alice Tybout and Richard Yalch (voter study) and Robbert Cialdini (teacher study).
Want Even More From Me?
- Solve the mystery of slow or low leads & conversions with the right messaging strategy. Explore programs at www.justpositionit.com/shop.
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