RICH Messaging® with Angela Murphy | Buyer Psychology & Persuasion Strategy for Business
Welcome to your next messaging strategy to 10X your results!
Have you ever wondered how Netflix can hook people so deeply that they spend hours binging a show? Or why you may get an email congratulating you immediately after a recent purchase? Or why you may hear the word “because” in a marketing message?
To a casual observer, the answers may seem simple -- curiosity, appreciation, or to make a point.
Wrong. There’s so much more strategy at play here…BUYER PSYCHOLOGY.
When it comes to marketing your business or struggling to keep up with the latest tactics and shiny objects, one thing remains timeless and powerful above all else – and that’s understanding the human mind.
The RICH Messaging® Podcast is a behind-the-scenes conversation about the mysterious world of persuasion, showing you how to use emotional triggers, human behavior, and covert copywriting strategies to get you more. More clicks. More clients. More closes.
Hosted by Angela Murphy, founder of the full-service marketing agency, JustPositionIt! Consulting and conversion-trained copywriter, each episode gives you actionable, practical tips to activate buy buttons that get people to say yes to you and your offer. Let’s talk about it.
Sign up for alerts so you never miss an episode: JustPositionIt.com/podcast.
RICH Messaging® with Angela Murphy | Buyer Psychology & Persuasion Strategy for Business
7 Non-Obvious Ways to Use Social Proof and Persuade (That No One's Talking About)
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Most people think social proof is just testimonials, reviews, and case studies, but the real psychology behind why people trust and buy goes much deeper.
In this episode of RICH Messaging®, I explore 7 non-obvious ways to use social proof to increase conversions, reduce buyer hesitation, and apply persuasion techniques that actually influence decisions.
3 Invaluable Takeaways From This Episode:
1️⃣ Why social proof can be your best friend in persuasion and stop you from having to work so dang hard to convince people that your product or service is good.
2️⃣ One social proof technique that helped restaurant sales jump by 13% – 18%, and the exact ways you can use it too in your own business.
3️⃣ How using a waitlist can build trust and change buyer behavior without spending any money.
Useful Resources Mentioned In This Episode:
- Grab the free guide called Craft Marketing Messages That Work Like Magic (In 4 Simple Steps). This tool will help you identify the problem your product or service solves and show you the finite list of 13 things that people ACTUALLY buy. Check it out here: https://justpositionit.com/whatruselling/
- Podcast Alerts: Visit https://rich-messaging.com
Want Even More From Me?
- Grab the book, Get Messaging Down Pat: 11 Messaging Mistakes Killing Your Sales (and what to do instead). You’ll learn powerful psychological insights on exactly how to make your message convert. Here is the link: https://justpositionit.com/messaging-mistakes-guide/
Sources: Robert Cialdini (Influence), Nudge (Behavioral Science Simplified)
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