RICH Messaging® with Angela Murphy | Buyer Psychology & Persuasion Strategy for Business
Welcome to your next messaging strategy to 10X your conversions!
Have you ever wondered how Netflix can hook people so deeply that they spend hours binging a show? Or why you may get an email congratulating you immediately after a recent purchase? Or why you may hear the word “because” in a marketing message?
To a casual observer, the answers may seem simple -- curiosity, appreciation, or to make a point.
Wrong. There’s so much more strategy at play here…BUYER PSYCHOLOGY.
When it comes to marketing your business or struggling to keep up with the latest tactics and shiny objects, one thing remains timeless and powerful above all else – and that’s understanding the human mind.
The RICH Messaging® Podcast is a behind-the-scenes conversation about the mysterious world of persuasion, showing you how to use emotional triggers, human behavior, and covert copywriting strategies to get you more. More clicks. More clients. More closes.
Hosted by Angela Murphy, founder of the full-service marketing agency, JustPositionIt! Consulting and conversion-trained copywriter, each episode gives you actionable, practical tips to activate buy buttons that get people to say yes to you and your offer. Let’s talk about it.
Sign up for alerts so you never miss an episode: JustPositionIt.com/podcast.
RICH Messaging® with Angela Murphy | Buyer Psychology & Persuasion Strategy for Business
5 Real-Life Before & After Headlines to Boost Clicks (And Conversions)
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Ready to turn weak, watered-down words into high-converting headlines?
In this episode of the RICH Messaging® podcast, I dissect real-life (from the mailbox) before-and-after headlines and show you how small smart copywriting tweaks can dramatically increase clicks and engagement.
3 Valuable Takeaways From This Episode:
1️⃣ A 3-part framework that helps you identify the right emotional triggers when creating a headline that actually helps you sell.
2️⃣ How to spot useless copy in your advertising that costs you eyeballs and learn the thought process that improves five headlines.
3️⃣ Ways to make your product or service memorable and write compelling, attention-grabbing headlines.
Useful Resource Mentioned In This Episode:
- 25 Secrets to Persuasive Headlines that Sell: Inside this totally free guide, I transform 25 real-life advertising headlines right before your eyes, showing you why the headlines were ineffective and how to pack a persuasive punch. Plus, you get industry-specific tips to drive more clicks. Download it here >> https://justpositionit.com/copyresults/
- Get Podcast Alerts: Visit https://rich-messaging.com/
Want Even More From Me?
- Grab the book, Get Messaging Down Pat: 11 Messaging Mistakes Killing Your Sales (and what to do instead). You’ll learn powerful psychological insights on exactly how to make your message convert. Here is the link: https://justpositionit.com/messaging-mistakes-guide/
Sources:
David Ogilvy (Confessions of an Advertising Man, 1963)
Pennsylvania State University (Nov. 2024, journal Nature Human Behavior)
Medium.com (7-Second Rule)
Let’s Connect:
Facebook → Justpositionit with Angela Murphy
Instagram → @your_marketing_gal
Website → https://justpositionit.com/
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If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon!