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RICH Messaging® with Angela Murphy | Buyer Psychology & Persuasion Strategy for Business
Welcome to your next messaging strategy to 10X your conversions!
Have you ever wondered how Netflix can hook people so deeply that they spend hours binging a show? Or why you may get an email congratulating you immediately after a recent purchase? Or why you may hear the word “because” in a marketing message?
To a casual observer, the answers may seem simple -- curiosity, appreciation, or to make a point.
Wrong. There’s so much more strategy at play here…BUYER PSYCHOLOGY.
When it comes to marketing your business or struggling to keep up with the latest tactics and shiny objects, one thing remains timeless and powerful above all else – and that’s understanding the human mind.
The RICH Messaging® Podcast is a behind-the-scenes conversation about the mysterious world of persuasion, showing you how to use emotional triggers, human behavior, and covert copywriting strategies to get you more. More clicks. More clients. More closes.
Hosted by Angela Murphy, founder of the full-service marketing agency, JustPositionIt! Consulting and conversion-trained copywriter, each episode gives you actionable, practical tips to activate buy buttons that get people to say yes to you and your offer. Let’s talk about it.
Sign up for alerts so you never miss an episode: JustPositionIt.com/podcast.
RICH Messaging® with Angela Murphy | Buyer Psychology & Persuasion Strategy for Business
FOMO - The Hidden Trigger that Drives Demand for Your Product (And Exactly How to Do It)
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Have you ever missed out on a sale or didn’t buy that course or new outfit and actually felt bad about it? 😕 That was likely FOMO kicking in.
In this episode of the RICH Messaging® podcast, I tell you what FOMO (the fear of missing out) is and exactly how to use it in your marketing to persuade your target audience and influence buying decisions.
3 Incredible Takeaways From This Episode:
1️⃣ Why FOMO causes discomfort and anxiety, and how your product or service can provide the relief.
2️⃣ 6 ways to create FOMO and how the psychology behind “new” can trigger urgency. Plus, how to apply FOMO strategies to your offers and launches.
3️⃣ How limiting the quantity of a product or service can stir people into irrational frenzies that boost desire, and how you can use it to sell more.
Read the full blog article: https://justpositionit.com/ep/8
Useful Resources Mentioned In This Episode:
- Grab the free guide: Craft Marketing Messages That Work Like Magic (In 4 Simple Steps). This tool will help you identify the problem your product or service solves and show you the finite list of 13 things that people ACTUALLY buy. Visit https://justpositionit.com/whatruselling
- Have a persuasion question? Get answers by visiting “Ask Ang” at https://justpositionit.com/ask-ang
- Get Podcast Alerts: Visit https://rich-messaging.com
Want Even More From Me?
- Get the book, Get Messaging Down Pat: 11 Messaging Mistakes Killing Your Sales (and what to do instead). You’ll learn powerful psychological insights on exactly how to make your message convert. Here is the link: https://justpositionit.com/messaging-mistakes-guide
Source: FOMO, https://gitnux.org/fomo-statistics
Let’s Connect:
Facebook → Justpositionit with Angela Murphy
Instagram → @your_marketing_gal
Website → https://justpositionit.com/
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If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon!