RICH Messaging® with Angela Murphy | Buyer Psychology & Persuasion Strategy for Business
Welcome to your next messaging strategy to 10X your conversions!
Have you ever wondered how Netflix can hook people so deeply that they spend hours binging a show? Or why you may get an email congratulating you immediately after a recent purchase? Or why you may hear the word “because” in a marketing message?
To a casual observer, the answers may seem simple -- curiosity, appreciation, or to make a point.
Wrong. There’s so much more strategy at play here…BUYER PSYCHOLOGY.
When it comes to marketing your business or struggling to keep up with the latest tactics and shiny objects, one thing remains timeless and powerful above all else – and that’s understanding the human mind.
The RICH Messaging® Podcast is a behind-the-scenes conversation about the mysterious world of persuasion, showing you how to use emotional triggers, human behavior, and covert copywriting strategies to get you more. More clicks. More clients. More closes.
Hosted by Angela Murphy, founder of the full-service marketing agency, JustPositionIt! Consulting and conversion-trained copywriter, each episode gives you actionable, practical tips to activate buy buttons that get people to say yes to you and your offer. Let’s talk about it.
Sign up for alerts so you never miss an episode: JustPositionIt.com/podcast.
RICH Messaging® with Angela Murphy | Buyer Psychology & Persuasion Strategy for Business
The #1 Conversion Killer in Your Messaging (You Can Fix Right Now)
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When it comes to messaging, most people sell the wrong thing, that totally tanks conversions. The features. The technical specs. The here and now.
In this episode of the RICH Messaging® Podcast, I dive deep into the #1 conversion killer.
So if you’ve ever wondered why your messaging misses the mark or no one's buying, there's one technique, the granddaddy of them all, that can actually make your prospect even more motivated to buy your product or service.
3 Not-to-be-missed Takeaways From This Episode:
1️⃣ The one shift in how you think about your product that can take your messaging from meh to instantly more persuasive.
2️⃣ 3 things this secret technique does that’ll change the way you approach your marketing forever.
3️⃣ What your own dreams can teach you about persuasion and how to speak to your audience’s true desires while skyrocketing your conversions over 45%.
Useful Resources Mentioned In This Episode:
- Grab the guide: Craft Marketing Messages That Work Like Magic (In 4 Simple Steps). This free tool will help you identify the problem your product or service solves so you can pinpoint what REALLY drives purchasing behavior. Visit https://justpositionit.com/whatruselling
- Heather Sparklestar: https://heathersparklestar.com
- Get Podcast Alerts + exclusive content: Visit https://rich-messaging.com
Want Even More From Me?
- Grab the book, Get Messaging Down Pat: 11 Messaging Mistakes Killing Your Sales (and what to do instead). You’ll learn powerful psychological insights on exactly how to make your message convert. Here’s the link: https://justpositionit.com/messaging-mistakes-guide
Sources: https://extrainningsoftball.com (The Mental Edge: 90% of Olympic Athletes Use This Tool. Do You?)
Let’s Connect:
Facebook → Justpositionit with Angela Murphy
Instagram → @your_marketing_gal
Website → https://justpositionit.com/
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If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon!