RICH Messaging® with Angela Murphy | Buyer Psychology & Persuasion Strategy for Business
Welcome to your next messaging strategy to 10X your conversions!
Have you ever wondered how Netflix can hook people so deeply that they spend hours binging a show? Or why you may get an email congratulating you immediately after a recent purchase? Or why you may hear the word “because” in a marketing message?
To a casual observer, the answers may seem simple -- curiosity, appreciation, or to make a point.
Wrong. There’s so much more strategy at play here…BUYER PSYCHOLOGY.
When it comes to marketing your business or struggling to keep up with the latest tactics and shiny objects, one thing remains timeless and powerful above all else – and that’s understanding the human mind.
The RICH Messaging® Podcast is a behind-the-scenes conversation about the mysterious world of persuasion, showing you how to use emotional triggers, human behavior, and covert copywriting strategies to get you more. More clicks. More clients. More closes.
Hosted by Angela Murphy, founder of the full-service marketing agency, JustPositionIt! Consulting and conversion-trained copywriter, each episode gives you actionable, practical tips to activate buy buttons that get people to say yes to you and your offer. Let’s talk about it.
Sign up for alerts so you never miss an episode: JustPositionIt.com/podcast.
RICH Messaging® with Angela Murphy | Buyer Psychology & Persuasion Strategy for Business
Why Most Messaging Fails (And the 14-Point Persuasive Pitch® Framework That Fixes It Fast)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
70% of campaigns and pitches fail to deliver meaningful ROI because of poor audience targeting and flawed messaging.*
You may not have a traffic problem. But you may have a messaging problem. In this episode of the RICH Messaging® Podcast, I’m walking you through my 14-point Persuasive Pitch® Framework. This roadmap is designed to generate harder-hitting messages that increase conversions no matter what you’re creating (sales pages, webinars, emails, or proposals).
6 Marvelous Takeaways From This Episode:
1️⃣ The psychological and strategic shifts that transform weak pitches into persuasive messaging that drives action.
2️⃣ A tried-and-true sequence for what to include in your content so that it persuades like magic.
3️⃣ The 2 critical elements most people forget to add that make or break the selling power of your messaging.
4️⃣ One factor that’ll 10X how convincing your sales argument is so that people take action.
5️⃣ A hidden secret that draws prospects in so that you can attract perfect-fit clients.
6️⃣ A bonus workbook to help you brainstorm each of the 14 persuasion elements for your content.
Useful Resources Mentioned In This Episode:
- Get Persuasive Pitch® (the Framework): This proprietary 14-point roadmap takes your pitch from crashing and burning to compelling and converting. Visit https://justpositionit.com/persuasivepitchmap/
- Craft Marketing Messages That Work Like Magic (In 4 Simple Steps): This free tool will help you identify the problem your product or service solves so you can pinpoint EXACTLY what you’re selling. Visit https://justpositionit.com/whatruselling
- RICH Messaging® Episode 3 - The Secret to a Memorable Message that Commands Attention, https://justpositionit.com/ep/3/
- Get Podcast Alerts + exclusive content: Visit https://rich-messaging.com
Want Even More From Me?
- Buy the book, Get Messaging Down Pat: 11 Messaging Mistakes Killing Your Sales (and what to do instead). You’ll learn powerful psychological insights on what makes messages sell. Here’s the link: https://justpositionit.com/messaging-mistakes-guide
*Sources:
- Failed Marketing Campaigns: A Guide to Fixing Failed Marketing Campaigns (https://www.magiclogix.com/theories/failed-marketing-campaigns/)
- 7 Reasons Why Your Marketing Campaigns Fail (https://www.eway-crm.com/blog/sales-marketing/7-reasons-why-your-marketing-campaigns-fail/)
Let’s Connect:
Facebook → Justpositionit with Angela Murphy
Instagram → @your_marketing_gal
Website → https://justpositionit.com/
Leave a Rating 🤩
If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon!