RICH Messaging® with Angela Murphy | Buyer Psychology & Persuasion Strategy for Business
Welcome to your next messaging strategy to 10X your conversions!
Have you ever wondered how Netflix can hook people so deeply that they spend hours binging a show? Or why you may get an email congratulating you immediately after a recent purchase? Or why you may hear the word “because” in a marketing message?
To a casual observer, the answers may seem simple -- curiosity, appreciation, or to make a point.
Wrong. There’s so much more strategy at play here…BUYER PSYCHOLOGY.
When it comes to marketing your business or struggling to keep up with the latest tactics and shiny objects, one thing remains timeless and powerful above all else – and that’s understanding the human mind.
The RICH Messaging® Podcast is a behind-the-scenes conversation about the mysterious world of persuasion, showing you how to use emotional triggers, human behavior, and covert copywriting strategies to get you more. More clicks. More clients. More closes.
Hosted by Angela Murphy, founder of the full-service marketing agency, JustPositionIt! Consulting and conversion-trained copywriter, each episode gives you actionable, practical tips to activate buy buttons that get people to say yes to you and your offer. Let’s talk about it.
Sign up for alerts so you never miss an episode: JustPositionIt.com/podcast.
RICH Messaging® with Angela Murphy | Buyer Psychology & Persuasion Strategy for Business
Subtle Messaging Errors that Instantly Repel Buyers (Try This Instead)
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One thing I’ve noticed is that some messaging sounds good…until buyers actually hear it!
In this episode of The RICH Messaging® Podcast, I reveal the hidden messaging errors that subtly weaken persuasion, create buyer resistance, and push prospects away faster than you can spray Raid on a mosquito.
3 Amazing Takeaways From This Episode:
1️⃣ Why emotional triggers can drive up to 90% of our purchase decisions and how to tap into them (with examples).
2️⃣ How the ego can be your best friend when it comes to psychological persuasion.
3️⃣ When being clear over clever wins and what to stay away from.
Useful Resources Mentioned In This Episode:
- Grab the book: Get Messaging Down Pat: 11 Messaging Mistakes Killing Your Sales (and what to do instead). This is a perfect resource if you want to see where else you may be getting tripped up in your messaging. Here’s the link: https://justpositionit.com/messaging-mistakes-guide
Want Even More From Me?
- Get Persuasive Pitch® (the Framework): This proprietary 14-point roadmap takes your pitch from crashing and burning to compelling and converting. Go here: https://justpositionit.com/persuasivepitchmap/
Sources: The Subconscious Mind of the Consumer (https://www.library.hbs.edu)
Let’s Connect:
Facebook → Justpositionit with Angela Murphy
Instagram → @your_marketing_gal
Website → https://justpositionit.com/
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