As SVP of Marketing at Medisafe, I help pharma and life sciences companies connect with patients in meaningful, measurable ways. Our platform supports over 13 million users globally and manages billions of doses—delivering behavioral-driven engagement that improves adherence, persistence, and outcomes.

My background spans digital strategy, product positioning, and brand storytelling—with previous leadership roles at tech startups and more than a decade as a reporter and editor. I specialize in translating complex healthcare challenges into clear, high-impact marketing that drives action and builds trust.

I’m passionate about using data, empathy, and technology to support patients—and to help pharma deliver value beyond the pill.