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Postscripts Rx
Conversations Beyond the Prescription. Where pharma, HCPs, life science and digital health solutions meets patients—after the script is written. Conversations on digital health, engagement, and real-world impacts that are re-writing the future of patient engagement.
Episodes
18 episodes
How US Tariffs Are Reshaping UK Pharma Markets
The global pharmaceutical landscape is undergoing a dramatic transformation, with UK pharma feeling the squeeze from US pricing reforms and tariff threats. This episode dives deep into how the 2022 US Inflation Reduction Act has created a domin...
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11:02
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Personalized Patient Engagement: The Future of Pharma
The gap between receiving a prescription and achieving successful treatment outcomes remains one of healthcare's biggest challenges. In this illuminating conversation with Ryan Janvion, VP of Sales and Partnerships at Medisafe, we explore how d...
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20:47
Beyond the Prescription: Why Supply Chain Security Matters to Everyone
What happens when the medications patients need simply aren't available? The answer is playing out right now across healthcare systems worldwide as pharmaceutical supply chains face unprecedented pressures.The pharmaceutical industry st...
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9:43
Amgen's $550M US Investment: Reshaping Pharma's Supply Chain and Patient Care
Pharmaceutical manufacturing is undergoing a seismic shift, and Amgen's latest $550 million investment in a cutting-edge biotech research facility in California marks a pivotal moment in this transformation. This bold move signals far more than...
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11:10
When Prices Equalize, Patient Experience Becomes the Battleground
Healthcare is undergoing a pricing revolution that will fundamentally transform how pharmaceutical companies connect with patients. The new Most Favored Nation model means Medicare will soon pay no more than the lowest price pharmaceutical comp...
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17:14
Loneliness Kills: The Surprising Link Between Isolation and Medication Adherence
Loneliness isn't merely an emotional challenge—it's a clinical emergency hiding in plain sight. The latest research reveals a startling truth: feeling isolated carries the same health risks as smoking 15 cigarettes daily, profoundly impacting m...
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7:06
The September 29th Deadline Is Slipping: What Pharma Teams Need to Know Now
The bumpy road to drug pricing reform continues as the US Most Favored Nation deadline of September 29th faces delays. Regulatory complexities, competing healthcare priorities like the Strategic API Reserve, and election year politics are all c...
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10:21
Digital Marketing and Ai: Cathy Zaremba of Medisafe
Cathy is the Sr. Director of Product Marketing at Medisafe, driving marketing efforts that make patients the center of digital solutions that make a difference.
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Season 1
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Episode 2
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16:38
Data is the New Currency: Why ROI Matters More Than Ever in Pharma
The pharmaceutical industry faces a transformative shift as drug pricing pressures intensify in the US market, with the September 29 deadline approaching for companies to implement Most Favored Nation pricing. Marketing strategies must evolve f...
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13:22
Counting Down: 47 Days Until Pharma's Pricing Reckoning
The clock is ticking for pharmaceutical companies as the September 29 deadline for most favored nation pricing plans looms just 47 days away. This sweeping policy shift represents one of the most significant pricing reforms in recent history, w...
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12:51
Digital Companions for Patient Success
Digital companions are revolutionizing the post-prescription landscape, turning traditional patient support upside down. Cathy Zaremba, Senior Director of Marketing at Medisafe, reveals how personalized, data-driven platforms are transforming m...
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17:30
How Digital Companions Drive Pharma ROI in Challenging Times
The pharmaceutical landscape is shifting dramatically beneath our feet. With the US government recently demanding drug price reductions of up to 60% from major pharma companies or face potential reimbursement restrictions, the industry faces wh...
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8:42
How AI Voice Technology Is Transforming Pharmaceutical Patient Support
The healthcare landscape is being reshaped by a powerful new tool: AI voice agents. These conversational companions are addressing one of healthcare's most persistent challenges – medication non-adherence, which affects 50% of patients with chr...
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13:32
Making Health Technology Great Again: What It Means for Patients and Pharma
The healthcare technology landscape is undergoing a profound transformation with a White House-led initiative dubbed "Make Health Technology Great Again" that aims to create a streamlined approach to health data sharing through a nationwide tra...
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14:30
From Pizza Apps to Patient Care: The Digital Transformation Gap
Digital health expectations are becoming the new baseline in healthcare as patients increasingly expect the same level of convenience they experience in other aspects of their digital lives. The disconnect between modern consumer expectations a...
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Season 1
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Episode 6
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10:29
Digital Health's Secret: Patient-First Approach
What defines truly effective digital health technology in today's healthcare landscape? According to Brian Carr, SVP of Marketing at Medisafe, the answer is refreshingly straightforward: patient engagement. When seven out of ten us...
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Season 1
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Episode 5
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17:20
What Happens When Drug Imports Cost 250% More?
A seismic shift may be approaching the pharmaceutical industry with US administration statements suggesting pharmaceutical import tariffs could reach a staggering 250 percent. This isn't just another policy headline – it represents a potential ...
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9:17
