David Thompson 360 Podcast
David Thompson 360 is your all-access pass to the minds of top real estate experts. Hosted by David Thompson, a seasoned real estate leader and national coach, this podcast dives deep into strategies, insights, and proven systems that fuel success in today’s market. Each episode brings candid conversations with industry professionals who share their knowledge, experiences, and best practices—helping you sharpen your skills, grow your business, and stay ahead of the curve.
Whether you’re a new agent looking for direction, a team leader aiming to scale, or a seasoned professional seeking fresh perspective, David Thompson 360 delivers the tools and inspiration to take your real estate career to the next level.
David Thompson 360 Podcast
Episode 8: The Ultimate Buyer Playbook - Eight-Step SOP for Real Estate Listings
The Ultimate Buyer Playbook: Techniques to Add Value, Get Listings, and Double Dip Transactions
In this episode, David Thompson discusses an eight-step technique designed to add value for real estate buyers, leverage buyers to get more listings, and effectively 'double dip' on transactions. He starts by emphasizing the need for realtors to add value beyond just showing listed properties. David details the process step-by-step: calling expired listings, for sale by owners, geo-calling, geo-mailing, geo-door knocking, using a 10-year sold property database, working the agent's personal database, and utilizing YouTube advertising. The playbook is aimed at finding potential off-market homes, thus showcasing the realtor's ability to provide exclusive opportunities to buyers, and increasing overall efficiency in closing deals. Follow David's ultimate buyer playbook to enhance your real estate prospects and success.
00:00 Introduction to Adding Value in Real Estate
00:47 Engaging Buyers with Unique Value Propositions
02:08 The Playbook: Eight Steps to Success
02:15 Step 1: Leveraging Expired Listings
04:11 Step 2: For Sale by Owner Strategy
04:50 Step 3: Geo Calling and Mailing
05:09 Step 4: The 10-Year Plan
05:56 Step 5: Working Your Database
07:12 Step 6: YouTube Advertising
08:31 Conclusion and Final Thoughts