How I Financed It
How I Financed It brings you the real, in-depth, and vulnerable stories of founders who’ve built — and financed — their businesses. From the spark of an idea to the financing that fueled their journey, each episode reveals the strategies, successes, setbacks, and mindset shifts that drove their growth.
Hosted by Keith Kohler, your financing and mindset strategist, this show explores what it takes — and how it feels — to secure the right financing at the right time.
How I Financed It
Latest Episodes
The Hidden Impact of Hormone Decline—and the Reality of Financing a Beauty Brand
Nobody tells you hormone decline can start in your early 30s or that it can change your face, your sleep, your weight, and even your confidence at work. We sit down with Lorrie King, founder of Caire Beauty, for a candid talk that connects meno...
The OG of Organic Coffee: 30+ Years of Growth
Organic coffee wasn’t a trend when Jim Cannell started roasting it. It was a belief and a bet, made years before most shoppers could even explain what “certified organic” meant. I’m joined by Jim from Jim’s Organic Coffee as we trace the real o...
From DMs to Froco: The Smearcase Journey (to date)
Cottage cheese ice cream sounds like a dare until you hear how Smearcase made it taste great, look shelf-ready, and sell like a real brand. Keith sits down with founders Joe and Drew to unpack the full arc: a marathon-training craving for a hea...
Monsoon Kitchens: Consistent, Safe, and Financeable
A lot of founders can tell you how they made something delicious. Swati Elavia can tell you how she made it consistent, safe, and financeable. Swati is the founder of Monsoon Kitchens, and her story runs from a PhD in nutrition to the unglamoro...
From Warehouse To Walmart: Financing Growth
Ever wonder how a distributor scales from a single pallet favor to pro seller status on a major marketplace? We sit down with Noslen Anaya of Great Deals 21 to unpack the real mechanics of financing growth in logistics and distribution—where Mi...
