Dental Referral Marketing

Dental Referral Marketing Podcast™

Where dental teams gain the clarity, strategy, and systems they need to fix referral leaks, protect patients, and build predictable growth.
Most dental practices lose patients between the moment a referral is made and the time specialty treatment is done. The old way of tracking referrals is broken, slow, and full of friction. This leaves general dentists without updates, specialists without complete information, and patients confused about next steps.

The Dental Referral Marketing Podcast™ bridges the gap between general dentists and dental specialists. Hosted by Michelle Hougland, this podcast brings a new level of clarity to the referral journey. Michelle is a 35-year dental industry veteran with deep experience in clinical dentistry, operations, and national referral strategy. She previously served as Regional Marketing Referral Director at SGA Dental Partners, where she helped scale the company from 2 to over 30 dental specialty locations in under three years by mastering specialty referral and operational workflows.

Michelle is also the founder of Referral Conduit, an automated technology platform with two patent-pending solutions engineered to secure the closed-loop referral process and ensure zero referral leakage.

What You Will Learn
Each episode goes beyond theory to offer practical guidance on topics such as:
Stopping Referral Leakage: How to track every patient so they never fall through the cracks.
Automating Workflows: Replacing old, manual systems with clean, automated technology.
Scaling Workflows: Growing referral networks in private practice, multi-site practices and DSOs.
The Medical-Dental Connection: How to bridge the oral systemic gap between oral health and overall medical health (including Cardiology, Endocrinology, Orthopedics, and OB/GYN clearance).

Connect and Grow
Whether you are a Dental Specialist wanting consistent referrals, or a PRC and/or Marketing team member responsible for growing your practice's referral relations, this podcast gives you the roadmap for success.

Your referral system should not consist of sticky notes, spreadsheets, once a year reports for holiday gifts or reacting in fear due to holes in your schedules—it should be a reliable and consistent growth engine.

Ready to take action?
Visit our Stan Store link to explore our software solution designed to help you grow your referral network and dental specialty marketing program today! https://stan.store/dentalreferralmarketingpodcast

Subscribe to the Dental Referral Marketing Podcast™ and learn how to create a cleaner, clearer, and more profitable referral journey.

Contributors

Host

Michelle Hougland

Michelle Hougland is the CEO of Referral Conduit and a sought-after consultant and coach with 35 years of deep-rooted experience in the dental industry. Currently serving as a Regional Referral Marketing Director for a leading DSO Specialty division, she oversees 30+ doctors across seven states. Michelle specializes in helping practices master the "art of the referral" to build unbreakable networks and drive sustainable growth. When she isn’t coaching clinicians to scale their impact, she is likely golfing or traveling—with her favorite spots so far being the Muir Woods redwood forest, the Blue Ridge Mountains, and the Cotswolds, England.

Guests

Guest

Diane Larson, RDH, BSDH

Director of Clinical Education for Oral DNA

Diane Larson holds an associate degree in Dental Hygiene from Northcentral Technical College and a bachelor’s degree in Dental Hygiene from Minnesota State University Mankato. Passionate about the oral-systemic connection, she joined OralDNA in 2009, driven by her interest in salivary testing. She has been involved with professional organizations like AAOSH and ADHA/MnDHA.

Guest appearance on:

Oral DNA Guest Interview with Diane Larson, Director of Clinical Education

Guest

Michelle Stewart

Michelle Stewart brings our listeners a wealth of knowledge from her 25 years in the dental industry in general dentistry, oral surgery, referral marketing and periodontics. Lessons learned from boots on the ground experience. She was able to apply what she learned while working in oral surgery, when she had the privilege of working with Dr. Roger Levin's consulting team who set her up for success. She took that core knowledge and was later able to apply it to her periodontal practices to build and grow them into what they are today. Since opening a second location and adding an associate to their growing periodontal practices, she shares the lessons learned. Listen in for key principles she shares that you can apply in your referral relationship building efforts.

Guest appearance on:

Dental Referral Marketing Secrets: 25 Years of Practice Growth with Guest: Michelle Stewart

Guest

Stephan Bajaio - CEO of Vibe Logic

Stephan Bajaio is a CEO, Co-Founder, and CMO with 20+ years in SEO and digital marketing. He's helped brands like FedEx, Comcast, and Siemens win in search - and now co-founded VibeLogic to help businesses navigate the collision of AI and organic search. Today he helps marketers stop chasing algorithms and start building strategies that actually last.

Stephan Bajaio's Website

Guest appearance on:

Is Your Dental Website Losing Referrals? SEO Tips from Stephan Bajaio - CEO of Vibe Logic

Dental Referral Marketing

Dental Referral Marketing Podcast™

Michelle is also the founder of Referral Conduit, an automated technology platform with two patent-pending solutions engineered to secure the closed-loop referral process and ensure zero referral leakage.

Connect and GrowWhether you are a Dental Specialist wanting consistent referrals, or a PRC and/or Marketing team member responsible for growing your practice's referral relations, this podcast gives you the roadmap for success.

Your referral system should not consist of sticky notes, spreadsheets, once a year reports for holiday gifts or reacting in fear due to holes in your schedules—it should be a reliable and consistent growth engine.

Ready to take action?Visit our Stan Store link to explore our software solution designed to help you grow your referral network and dental specialty marketing program today! https://stan.store/dentalreferralmarketingpodcast

Subscribe to the Dental Referral Marketing Podcast™ and learn how to create a cleaner, clearer, and more profitable referral journey.

Contributors

Michelle Hougland

Guests

Diane Larson, RDH, BSDH

Guest appearance on:

Michelle Stewart

Guest appearance on:

Stephan Bajaio - CEO of Vibe Logic

Guest appearance on:

Connect and Grow
Whether you are a Dental Specialist wanting consistent referrals, or a PRC and/or Marketing team member responsible for growing your practice's referral relations, this podcast gives you the roadmap for success.

Ready to take action?
Visit our Stan Store link to explore our software solution designed to help you grow your referral network and dental specialty marketing program today! https://stan.store/dentalreferralmarketingpodcast