Dental Referral Marketing
Dental Referral Marketing Podcast™
Where dental teams gain the clarity, strategy, and systems they need to fix referral leaks, protect patients, and build predictable growth.
Most dental practices lose patients between the moment a referral is made and the time specialty treatment is done. The old way of tracking referrals is broken, slow, and full of friction. This leaves general dentists without updates, specialists without complete information, and patients confused about next steps.
The Dental Referral Marketing Podcast™ bridges the gap between general dentists and dental specialists. Hosted by Michelle Hougland, this podcast brings a new level of clarity to the referral journey. Michelle is a 35-year dental industry veteran with deep experience in clinical dentistry, operations, and national referral strategy. She previously served as Regional Marketing Referral Director at SGA Dental Partners, where she helped scale the company from 2 to over 30 dental specialty locations in under three years by mastering specialty referral and operational workflows.
Michelle is also the founder of Referral Conduit, an automated technology platform with two patent-pending solutions engineered to secure the closed-loop referral process and ensure zero referral leakage.
What You Will Learn
Each episode goes beyond theory to offer practical guidance on topics such as:- Stopping Referral Leakage: How to track every patient so they never fall through the cracks.
- Automating Workflows: Replacing old, manual systems with clean, automated technology.
- Scaling Workflows: Growing referral networks in private practice, multi-site practices and DSOs.
- The Medical-Dental Connection: How to bridge the oral systemic gap between oral health and overall medical health (including Cardiology, Endocrinology, Orthopedics, and OB/GYN clearance).
Connect and Grow
Whether you are a Dental Specialist wanting consistent referrals, or a PRC and/or Marketing team member responsible for growing your practice's referral relations, this podcast gives you the roadmap for success.
Your referral system should not consist of sticky notes, spreadsheets, once a year reports for holiday gifts or reacting in fear due to holes in your schedules—it should be a reliable and consistent growth engine.
Ready to take action?
Visit our Stan Store link to explore our software solution designed to help you grow your referral network and dental specialty marketing program today! https://stan.store/dentalreferralmarketingpodcast
Subscribe to the Dental Referral Marketing Podcast™ and learn how to create a cleaner, clearer, and more profitable referral journey.
Episodes
17 episodes
Dental Economics Article on Specialist Referral KPIs
Dental Economics Article: August 2026 on Specialist Referral KPIsIn this episode of the Dental Ref...
Dental Referral Marketing Secrets: 25 Years of Practice Growth with Guest: Michelle Stewart
Are you looking for data-proven frameworks to scale your dental specialty practice, eliminate referral leakage, and maximize your production? In this episode of the Dental Referral Marketing podcast, we sit down with industry veteran M...
Oral DNA Guest Interview with Diane Larson, Director of Clinical Education
Oral DNA Director of Clinical Education, Diane Larson, RDH, BSDH ...
Referral Outreach Marketing: Top 3 Mistakes Dental Offices Make and How to Avoid Them.
Are you sending out your dental team members to visit your referring offices but not seeing results? Well, then this episode is for you!In this episode of the Dental Referral Marketing podcast, we break down the top 3 mistakes den...
The Medical Dental Referral Engine: Unlocking High-Value Patients via Functional Collaboration
Are you tired of competing for dental patients?Your highest-case-value, cash-paying patients might be sitting in the waiting rooms of your local functional medicine and primary care doctors. In this episode of the Dental Refer...
Referral Tracking 101: What Most Dental Specialty Practices Miss
Most specialty practices lose thousands of dollars in production each month not from a lack of referrals, but from leaky tracking systems that let existing patient leads slip through the cracks. In today's episode, we are diving deep into "R...
How to Ramp Your New Dental Associate Fast! Lessons learned 7 new Specialty Associates later...
Hiring a new dental specialty associate is the easy part. The hard part? Watching them sit idle while your referral network wonders who they are and your practice’s bank account feels the pain.In this episode, host Michelle Hougland drop...
Why AI is making your Dental Practice Invisible and How to Fix It!
Are Google, ChatGPT, and Apple Intelligence quietly hiding your dental clinic from local patients? In this episode of the Dental Referral Marketing Podcast, host Michelle Hougland breaks down how AI search tools act as "digital matchmakers" and...
Losing Referrals in your Dental Practice? How to Stop your "Boat from Sinking"!
Ever feel like you’re doing everything right with your dental practice marketing, but the referral numbers keep dipping? You’ve may have a beautiful, newly remodeled office and a top-notch website, yet the phone isn't ringing like it used to. I...
What to do when Dental Referrals decrease and your schedule has openings?
Are empty chairs in your schedule dragging down your revenue?When the "Summer Slowdown" hits your practice, those vacant slots are more than just a missed financial milestone—they are a critical warning sign that your referral network an...
3 Invisible Mistakes Destroying your Specialist Referral Network
This episode of the Dental Referral Marketing Podcast exposes three silent "invisible mistakes" that destroy specialist referral networks. communication black holesteam frictionpatient hijacksThis...
How to utilize Sponsors to pay for your next Dental Referral Marketing event using these proven steps.
Are you tired of paying out of pocket for your practice events? In this episode, we share how to secure local dental vendors and businesses to cover your costs. Learn how to build partnerships that help both businesses grow.What You Will...
How to Build a Powerful Dental CE Referral Event: Data, Timelines, Sponsors and Marketing Design
Are you ready to turn your next Continuing Education (CE) event into a reliable patient pipeline? In this episode, we unpack the exact strategies dental specialists need to scale doctor referrals through educational marketing.First, we l...
3 Steps to a Successful 12-Month Dental Referral Marketing Calendar
Want more high-value patient referrals over the next 12 months? In this episode of the Dental Referral Marketing Podcast, we break down the 3 specific steps needed to build a predictable, high-growth referral marketing calendar.Whether y...
Is Your Dental Website Losing Referrals? SEO Tips from Stephan Bajaio - CEO of Vibe Logic
Want more high-value patients without burning out on social media? In this episode, we sit down with industry expert Stephan Bajaio to decode modern dental referral marketing in the age of artificial intelligence.Many practices vi...
Mastering the power of AI for your Dental Practice that leads to more patients in your chair.
Is your dental specialty practice falling behind in the AI revolution?The landscape of dentistry is changing forever. While some practices are still relying on outdated "keyword stuffing" and traditional SEO, 35% of dentists are a...
Unlocking the Power of Dental Referral Marketing
In this conversation, Michelle discusses the critical role of referrals in dental practices, emphasizing how they can lead to higher quality patient relationships and increased revenue. She explains the importance of tracking referrals accurate...
