The Fuck It Shift
Sometimes the only way forward is to stop caring about what you should do—and start doing what you must do.
Hosted by Adam Ross, The Fuck It Shift is about breaking free from rock bottom and rewriting your story. Over a decade ago, Adam was broke, divorced, and starting over with nothing. Today, he’s built himself back up into a multi-millionaire. Through raw conversations, hard-earned lessons, and unfiltered truth, Adam shares the mindset shifts, strategies, and stories that helped him rebuild—and how you can too.
If you’ve ever felt stuck, defeated, or ready to throw it all away, this podcast is your reminder that sometimes the most powerful move you can make is to say, “Fuck it”—and shift.
The Fuck It Shift
The Real Reason Millionaires Don’t Hate ‘Fake It Till You Make It’
In this episode of The Fuck It Shift, host Adam Ross unpacks why “fake it till you make it” isn’t about pretending — it’s about training your brain for confidence before the results show up.
He shares the story of how his dad’s advice before a business pitch changed everything, turning fear into momentum and proving that acting as if is one of the fastest ways to build belief. Adam breaks down the science behind why millionaires don’t hate this mindset — because it’s how they started.
This isn’t about faking success; it’s about programming your thoughts, language, and energy to match the life you’re building. If you’ve ever thought “fake it till you make it” was a cliché, this episode will make you rethink what it really means to show up like you’ve already made it.
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