The Fuck It Shift
Sometimes the only way forward is to stop caring about what you should do—and start doing what you must do.
Hosted by Adam Ross, The Fuck It Shift is about breaking free from rock bottom and rewriting your story. Over a decade ago, Adam was broke, divorced, and starting over with nothing. Today, he’s built himself back up into a multi-millionaire. Through raw conversations, hard-earned lessons, and unfiltered truth, Adam shares the mindset shifts, strategies, and stories that helped him rebuild—and how you can too.
If you’ve ever felt stuck, defeated, or ready to throw it all away, this podcast is your reminder that sometimes the most powerful move you can make is to say, “Fuck it”—and shift.
Episodes
48 episodes
Why Action Isn’t Working the Way You Expect
In this episode of The Fuck It Shift, Adam Ross challenges a common frustration: doing all the “right” things but still not seeing results.Adam breaks down why action alone isn’t enough—and how taking steps without real belief often lead...
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Season 1
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Episode 47
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13:55
January Didn’t Go as Planned and You Want to Quit? Listen to this
In this episode of The Fuck It Shift, Adam Ross speaks directly to anyone who started the year motivated, worked hard through January, and now feels discouraged enough to quit.Adam breaks down why treating January like a deadline sets pe...
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Season 1
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Episode 46
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1:35
The Difference Between Feeling Stuck and Having No Direction
In this episode of The Fuck It Shift, Adam Ross breaks down why most people who say they feel “stuck” aren’t actually trapped—they’re simply operating without a real plan or a meaningful why.Adam explains why tying your motivation to inc...
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Season 1
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Episode 45
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16:23
Discipline Is Freedom
In this episode of The Fuck It Shift, Adam Ross breaks down why discipline isn’t punishment or restriction—but the foundation that creates real freedom.Drawing from his own experience rebuilding from rock bottom, Adam explains the differ...
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Season 1
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Episode 44
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9:53
Why the Self-Help Industry Keeps You Stuck… If You Let It
In this episode of The Fuck It Shift, Adam Ross takes a hard look at the self-help industry—and why consuming more advice often feels productive while quietly delaying real change.Adam breaks down how books, seminars, and motivational co...
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Season 1
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Episode 43
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10:47
The Quiet Strength of Being Vulnerable
In this episode of The Fuck It Shift, Adam Ross reflects on the emotional weight that comes with rebuilding—and why vulnerability isn’t a weakness, but a necessary part of recovery.Drawing from his own experience at rock bottom, Adam tal...
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Season 1
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Episode 42
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8:33
What People Get Wrong About Failure and Growth
In this episode of The Fuck It Shift, Adam Ross breaks down why failure is so often misunderstood—and why growth doesn’t require losing everything first.Drawing from personal experience and stories shared in self-help and business cultur...
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Season 1
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Episode 41
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11:19
Patience or Procrastination? How Fear Disguises Itself as Wisdom
In this episode of The Fuck It Shift, Adam Ross breaks down the fine line between genuine patience and procrastination—and how fear often hides behind what sounds like “reasonable” advice.From waiting for the right time to convincing you...
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Season 1
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Episode 40
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14:40
Why Society Rewards You for Playing Small — And How to Break Free
In this episode of The Fuck It Shift, Adam Ross breaks down how modern society quietly rewards comfort, predictability, and average behavior—and why that conditioning makes real growth feel risky or “irresponsible.”From school systems to...
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Season 1
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Episode 39
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9:36
Why Starting Over Feels Scarier Than Staying Miserable — And The Life Waiting on the Other Side
In this episode of The Fuck It Shift, Adam Ross explores why people stay in situations that are breaking them—jobs, relationships, identities—simply because they feel familiar. Leaving isn’t hard because it’s painful; it’s hard because it force...
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Season 1
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Episode 38
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15:58
What I Do Instead of New Year’s Resolutions
Welcome to 2026.In this episode of The Fuck It Shift, Adam Ross kicks off the new year by sharing why he doesn’t believe in New Year’s resolutions—and what he does instead to create real, lasting change.Rather than making temporar...
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Season 1
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Episode 37
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5:57
What Rebuilding Your Body Teaches You About Rebuilding Your Life
In this episode of The Fuck It Shift, Adam Ross breaks down why rebuilding your body isn't just physical—it creates the structure, discipline, and identity required to rebuild your entire life. When everything feels chaotic, the gym becomes mor...
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Season 1
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Episode 36
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7:48
Learning to Be Alone Is Hard — Loving It Is Dangerous: The Pros & Cons
In this episode of The Fuck It Shift, Adam Ross explores why learning to be alone is one of the hardest—and most necessary—parts of rebuilding your life. Solitude can teach you self-trust, independence, and clarity. But stay in it too long, and...
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Season 1
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Episode 35
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10:48
Success Isn’t a Secret. You’re Just Too Proud to Ask
In this episode of The Fuck It Shift, host Adam Ross breaks down one of the simplest — and most ignored — truths about growth: success leaves clues.Adam takes us back to his twenties, working a dead-end cold-calling job in downtown Toron...
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Season 1
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Episode 34
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10:45
Identity Is a Choice, Not a Destiny — How to Build the Person You Want to Be
In this episode of The Fuck It Shift, Adam Ross breaks down how your identity isn’t something you inherit—it’s something you build. Instead of living as the person you were told to be, Adam explains how your internal messaging, routines, and ex...
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Season 1
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Episode 33
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8:52
Manipulation vs Intention: The Line That Defines Who You Are
In this episode of The Fuck It Shift, host Adam Ross takes on a question that defines careers, relationships, and character: Are you doing it to help — or to win?Manipulation and intention can look the same from the outside. The tone, th...
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Season 1
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Episode 32
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16:17
What Actually Heals You After a Divorce or Breakup (It’s Not What You Think)
In this episode of The Fuck It Shift, Adam Ross breaks down why healing after a divorce or breakup isn’t about finding someone new or proving you’ve moved on. It’s about facing the parts of yourself you’ve been avoiding.Instead of cling...
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Season 1
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Episode 31
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8:36
Bad Leadership Is Killing Your Drive — Here’s How to Spot It
In this episode of The Fuck It Shift, host Adam Ross gets brutally honest about one of the biggest killers of motivation: bad leadership.If you’ve ever worked for someone who leads through fear, control, or indifference, you know the fee...
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Season 1
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Episode 30
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18:46
Your Confidence Comes Back When You Help Someone Else Win — Here’s Why
In this episode of The Fuck It Shift, Adam Ross flips the idea of rebuilding your life after collapse. Confidence doesn’t return when you isolate or try to “fix” yourself first—it comes back when you show up for others.Adam shares how gi...
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Season 1
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Episode 29
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7:28
What I’d Tell My Younger Self About ‘Making It’
In this episode of The Fuck It Shift, host Adam Ross gets real about one of the biggest illusions we all grow up chasing — the idea of “making it.”From the outside, success looks clean. The house, the business, the car, the smile that sa...
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Season 1
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Episode 28
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16:30
What Coaches and Leaders Get Wrong About Motivation
In this episode of The Fuck It Shift, host Adam Ross breaks down a leadership mistake most people miss: confusing pressure with motivation. After watching a coach yell at an eight-year-old, he unpacks how fear-based leadership kills confidence,...
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Season 1
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Episode 27
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9:26
The Brain Hack That Turned Me Into a Millionaire
Adam breaks down the simple brain hack that took him from rock bottom to millionaire — not luck, not timing, but rewiring the thought patterns running his life.He explains how negative thinking builds six-lane highways in your mind, how ...
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Season 1
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Episode 26
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15:41
How Negative Self-Talk Quietly Builds a Broken Life — and How to Reverse It
In this episode of The Fuck It Shift, Adam Ross breaks down how the voice in your head quietly shapes your life—and how negative self-talk turns into identity before you ever notice it.From avoiding risks to believing you're “not capable...
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Season 1
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Episode 25
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15:53
The Hard Truth: You Don’t Need Clarity, You Need Courage
In this episode of The Fuck It Shift, host Adam Ross calls out one of the biggest myths in self-growth — that you need clarity before you can move forward.When life feels chaotic and nothing makes sense, clarity isn’t the problem — avoid...
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Season 1
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Episode 24
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9:38
How to Destroy the Limiting Beliefs Keeping You Broke
Once again, this episode wasn’t planned — the mics just caught Adam talking.What came out was an unfiltered breakdown of how your beliefs around money, success, and identity quietly shape the limits of your life. Adam shares how most peo...
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Season 1
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Episode 23
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2:17