The Fuck It Shift
Sometimes the only way forward is to stop caring about what you should do—and start doing what you must do.
Hosted by Adam Ross, The Fuck It Shift is about breaking free from rock bottom and rewriting your story. Over a decade ago, Adam was broke, divorced, and starting over with nothing. Today, he’s built himself back up into a multi-millionaire. Through raw conversations, hard-earned lessons, and unfiltered truth, Adam shares the mindset shifts, strategies, and stories that helped him rebuild—and how you can too.
If you’ve ever felt stuck, defeated, or ready to throw it all away, this podcast is your reminder that sometimes the most powerful move you can make is to say, “Fuck it”—and shift.
The Fuck It Shift
What I Learned From People Who Are Scared to Win
This episode wasn’t supposed to be a podcast — the mics just happened to catch Adam talking.
What came out was raw, unfiltered truth about why so many people sabotage their own success. Adam shares what he’s learned from coaching people who say they want to win but quietly fear what comes after. It’s not failure that holds them back — it’s the pressure of maintaining success once they have it.
If you’ve ever felt yourself downplaying your goals or pretending you’re “just chasing happiness,” this conversation will hit home. Because sometimes the only thing standing between you and your next level… is believing you actually deserve it.
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