The Fuck It Shift
Sometimes the only way forward is to stop caring about what you should do—and start doing what you must do.
Hosted by Adam Ross, The Fuck It Shift is about breaking free from rock bottom and rewriting your story. Over a decade ago, Adam was broke, divorced, and starting over with nothing. Today, he’s built himself back up into a multi-millionaire. Through raw conversations, hard-earned lessons, and unfiltered truth, Adam shares the mindset shifts, strategies, and stories that helped him rebuild—and how you can too.
If you’ve ever felt stuck, defeated, or ready to throw it all away, this podcast is your reminder that sometimes the most powerful move you can make is to say, “Fuck it”—and shift.
The Fuck It Shift
How to Destroy the Limiting Beliefs Keeping You Broke
Once again, this episode wasn’t planned — the mics just caught Adam talking.
What came out was an unfiltered breakdown of how your beliefs around money, success, and identity quietly shape the limits of your life. Adam shares how most people build invisible walls — excuses disguised as logic — and call them “values.” He explains why wanting more isn’t greed, it’s growth, and how breaking those old beliefs is the first step to building real wealth.
If you’ve ever said “I don’t need that” to make yourself feel better about not having it, this one’s going to hit deep.
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