The Fuck It Shift
Sometimes the only way forward is to stop caring about what you should do—and start doing what you must do.
Hosted by Adam Ross, The Fuck It Shift is about breaking free from rock bottom and rewriting your story. Over a decade ago, Adam was broke, divorced, and starting over with nothing. Today, he’s built himself back up into a multi-millionaire. Through raw conversations, hard-earned lessons, and unfiltered truth, Adam shares the mindset shifts, strategies, and stories that helped him rebuild—and how you can too.
If you’ve ever felt stuck, defeated, or ready to throw it all away, this podcast is your reminder that sometimes the most powerful move you can make is to say, “Fuck it”—and shift.
The Fuck It Shift
How Negative Self-Talk Quietly Builds a Broken Life — and How to Reverse It
In this episode of The Fuck It Shift, Adam Ross breaks down how the voice in your head quietly shapes your life—and how negative self-talk turns into identity before you ever notice it.
From avoiding risks to believing you're “not capable,” Adam explains how the words that follow “I am” define your future, and why shifting to language like “I’m working on it” creates progress without pretending to be something you’re not.
This episode isn’t about blind positivity—it’s about learning to recognize the internal narrative that keeps you small, and rewriting it so you can actually build the life you want.
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