The Fuck It Shift
Sometimes the only way forward is to stop caring about what you should do—and start doing what you must do.
Hosted by Adam Ross, The Fuck It Shift is about breaking free from rock bottom and rewriting your story. Over a decade ago, Adam was broke, divorced, and starting over with nothing. Today, he’s built himself back up into a multi-millionaire. Through raw conversations, hard-earned lessons, and unfiltered truth, Adam shares the mindset shifts, strategies, and stories that helped him rebuild—and how you can too.
If you’ve ever felt stuck, defeated, or ready to throw it all away, this podcast is your reminder that sometimes the most powerful move you can make is to say, “Fuck it”—and shift.
The Fuck It Shift
The Brain Hack That Turned Me Into a Millionaire
Adam breaks down the simple brain hack that took him from rock bottom to millionaire — not luck, not timing, but rewiring the thought patterns running his life.
He explains how negative thinking builds six-lane highways in your mind, how affirmations actually work on a neurological level, and how repetition, emotion, and focus literally reshape your brain.
Through personal stories and real neuroscience, Adam shows how shutting down old mental loops and building new ones can shift your confidence, decisions, and results faster than you think.
If you’ve ever doubted affirmations or felt stuck in old patterns, this episode will change how you think about thinking — and the life you believe you can build.
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