The Fuck It Shift
Sometimes the only way forward is to stop caring about what you should do—and start doing what you must do.
Hosted by Adam Ross, The Fuck It Shift is about breaking free from rock bottom and rewriting your story. Over a decade ago, Adam was broke, divorced, and starting over with nothing. Today, he’s built himself back up into a multi-millionaire. Through raw conversations, hard-earned lessons, and unfiltered truth, Adam shares the mindset shifts, strategies, and stories that helped him rebuild—and how you can too.
If you’ve ever felt stuck, defeated, or ready to throw it all away, this podcast is your reminder that sometimes the most powerful move you can make is to say, “Fuck it”—and shift.
The Fuck It Shift
What I’d Tell My Younger Self About ‘Making It’
In this episode of The Fuck It Shift, host Adam Ross gets real about one of the biggest illusions we all grow up chasing — the idea of “making it.”
From the outside, success looks clean. The house, the business, the car, the smile that says, I figured it out. But behind the scenes? Everyone’s winging it. Everyone’s guessing. And the truth is, nobody gets a playbook for life.
Adam looks back on his early years — broke, couch surfing, chasing goals that never felt enough — and breaks down what he wishes he’d known back then: that the pressure to have it all figured out is poison. That there’s no “X” on the map. The second you reach it, life draws another one. And that’s okay — because the real win isn’t reaching a place, it’s raising your standards.
Through personal stories, social media truths, and hard-earned lessons from rock bottom, Adam shows why “making it” isn’t about money or milestones. It’s about refusing to live below your standards, no matter what.
If you’ve ever felt behind, lost, or stuck comparing your life to someone else’s highlight reel — this one will remind you that you’re exactly where you need to be.
Because the people you think have it all figured out? They’re faking it, too.
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