The Fuck It Shift
Sometimes the only way forward is to stop caring about what you should do—and start doing what you must do.
Hosted by Adam Ross, The Fuck It Shift is about breaking free from rock bottom and rewriting your story. Over a decade ago, Adam was broke, divorced, and starting over with nothing. Today, he’s built himself back up into a multi-millionaire. Through raw conversations, hard-earned lessons, and unfiltered truth, Adam shares the mindset shifts, strategies, and stories that helped him rebuild—and how you can too.
If you’ve ever felt stuck, defeated, or ready to throw it all away, this podcast is your reminder that sometimes the most powerful move you can make is to say, “Fuck it”—and shift.
The Fuck It Shift
Identity Is a Choice, Not a Destiny — How to Build the Person You Want to Be
In this episode of The Fuck It Shift, Adam Ross breaks down how your identity isn’t something you inherit—it’s something you build. Instead of living as the person you were told to be, Adam explains how your internal messaging, routines, and expectations shape who you become.
He shares how “supposed-to” thinking keeps people stuck, why comparing yourself to others creates false standards, and how rewriting your self-talk gives you control over your direction. Identity isn’t fixed—it’s built through the beliefs you repeat and the choices you make daily.
If you feel disconnected from who you are or ready to become someone new, this episode gives you a practical way to start.
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