The Fuck It Shift
Sometimes the only way forward is to stop caring about what you should do—and start doing what you must do.
Hosted by Adam Ross, The Fuck It Shift is about breaking free from rock bottom and rewriting your story. Over a decade ago, Adam was broke, divorced, and starting over with nothing. Today, he’s built himself back up into a multi-millionaire. Through raw conversations, hard-earned lessons, and unfiltered truth, Adam shares the mindset shifts, strategies, and stories that helped him rebuild—and how you can too.
If you’ve ever felt stuck, defeated, or ready to throw it all away, this podcast is your reminder that sometimes the most powerful move you can make is to say, “Fuck it”—and shift.
The Fuck It Shift
Success Isn’t a Secret. You’re Just Too Proud to Ask
In this episode of The Fuck It Shift, host Adam Ross breaks down one of the simplest — and most ignored — truths about growth: success leaves clues.
Adam takes us back to his twenties, working a dead-end cold-calling job in downtown Toronto, dialing strangers who didn’t even want to pick up the phone. Surrounded by coworkers blaming bad lists, bad management, and bad luck, Adam made a choice that changed everything: he stopped complaining and started paying attention.
Instead of guessing, he started studying. Instead of comparing, he started asking. And when he finally went to the top salesperson and asked, “What are you doing differently?” — the answer was embarrassingly simple.
This episode isn’t about sales. It’s about humility. It’s about putting your ego aside long enough to learn from people who are already where you want to be. It’s about realizing that the clues are always there — in the habits, routines, and discipline of the people who show up early, stay late, and actually give a damn.
If you’ve ever felt stuck, jealous, or convinced someone else got a better shot, this episode is your reminder: you’re not missing the opportunity — you’re missing the clues.
Because success isn’t luck. It’s curiosity. And curiosity leaves a trail.
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