The Fuck It Shift
Sometimes the only way forward is to stop caring about what you should do—and start doing what you must do.
Hosted by Adam Ross, The Fuck It Shift is about breaking free from rock bottom and rewriting your story. Over a decade ago, Adam was broke, divorced, and starting over with nothing. Today, he’s built himself back up into a multi-millionaire. Through raw conversations, hard-earned lessons, and unfiltered truth, Adam shares the mindset shifts, strategies, and stories that helped him rebuild—and how you can too.
If you’ve ever felt stuck, defeated, or ready to throw it all away, this podcast is your reminder that sometimes the most powerful move you can make is to say, “Fuck it”—and shift.
The Fuck It Shift
Why Starting Over Feels Scarier Than Staying Miserable — And The Life Waiting on the Other Side
In this episode of The Fuck It Shift, Adam Ross explores why people stay in situations that are breaking them—jobs, relationships, identities—simply because they feel familiar. Leaving isn’t hard because it’s painful; it’s hard because it forces you to step into who you could become, not who you’ve been.
Adam breaks down how fear disguises itself as comfort, why “miserable but known” feels safer than the unknown, and how choosing a new path can transform your identity, not just your circumstances. Starting over isn’t about burning everything down—it’s about walking toward the life that actually fits you.
If you feel stuck in a life that no longer feels like yours, this episode offers the shift that helps you walk away.
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