The Fuck It Shift
Sometimes the only way forward is to stop caring about what you should do—and start doing what you must do.
Hosted by Adam Ross, The Fuck It Shift is about breaking free from rock bottom and rewriting your story. Over a decade ago, Adam was broke, divorced, and starting over with nothing. Today, he’s built himself back up into a multi-millionaire. Through raw conversations, hard-earned lessons, and unfiltered truth, Adam shares the mindset shifts, strategies, and stories that helped him rebuild—and how you can too.
If you’ve ever felt stuck, defeated, or ready to throw it all away, this podcast is your reminder that sometimes the most powerful move you can make is to say, “Fuck it”—and shift.
The Fuck It Shift
Discipline Is Freedom
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In this episode of The Fuck It Shift, Adam Ross breaks down why discipline isn’t punishment or restriction—but the foundation that creates real freedom.
Drawing from his own experience rebuilding from rock bottom, Adam explains the difference between goals and standards, why most people stay stuck by accepting where they are, and how small, non-negotiable commitments slowly change everything.
This episode isn’t about motivation or big promises—it’s about doing the work when it sucks, raising your standards, and understanding that the freedom you want later is built by the discipline you choose now.
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