The Fuck It Shift
Sometimes the only way forward is to stop caring about what you should do—and start doing what you must do.
Hosted by Adam Ross, The Fuck It Shift is about breaking free from rock bottom and rewriting your story. Over a decade ago, Adam was broke, divorced, and starting over with nothing. Today, he’s built himself back up into a multi-millionaire. Through raw conversations, hard-earned lessons, and unfiltered truth, Adam shares the mindset shifts, strategies, and stories that helped him rebuild—and how you can too.
If you’ve ever felt stuck, defeated, or ready to throw it all away, this podcast is your reminder that sometimes the most powerful move you can make is to say, “Fuck it”—and shift.
The Fuck It Shift
The Difference Between Feeling Stuck and Having No Direction
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In this episode of The Fuck It Shift, Adam Ross breaks down why most people who say they feel “stuck” aren’t actually trapped—they’re simply operating without a real plan or a meaningful why.
Adam explains why tying your motivation to income is fragile, why blaming circumstances delays growth, and how vague goals create vague results. Drawing from his own experiences at rock bottom, he walks through the mental shift required to stop outsourcing responsibility and start building a clear direction forward.
This conversation explores the power of detailed planning, personal standards, and long-term thinking—using everything from legacy and family to discipline and accountability as anchors. Adam also challenges the idea of chasing happiness, reframing it as a byproduct of clarity, action, and ownership.
If you’ve ever said “I don’t know what I want,” this episode pushes you to stop waiting for clarity to arrive—and start creating it.
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