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What's the Point?
What’s the Point? is the podcast for founders, marketers, and talent leaders who want straight-talking advice that drives business growth.
Hosted by three seasoned marketing leaders with deep roots in recruitment, tech, and scaling businesses, we cut through the noise to ask the tough questions, and share what actually works.
From marketing myths and AI hype to talent strategy and commercial realities, we bring honest conversation, practical playbooks, and the occasional rant - all to help you lead smarter and grow faster.
For people who care about impact, not just influence.
What's the Point?
#3 - Debunking AI marketing hype with Matt Comber - CEO of SourceFlow
AI is everywhere in recruitment conversations right now - but how much of it is hype, and what’s actually useful? In this episode, we’re joined by Matt Cumber, CEO of SourceFlow, to cut through the noise and talk about the reality of AI in recruitment.
In thus, special guest, episode we explore:
- The difference between AI hype and AI reality
- Where AI is genuinely improving productivity today
- The risks of buying into promises without proof
- How recruitment leaders should approach AI adoption
- The importance of process, problem-solving, and proving ROI
0:00 – Introduction & guest: Matt Cumber, CEO of SourceFlow
2:00 – AI hype vs. AI reality in recruitment
5:15 – Where AI actually improves productivity
9:00 – The problem with vendors overselling AI
13:20 – Why proving ROI matters before adoption
17:00 – Process first, tech second: avoiding costly mistakes
21:40 – How leaders should approach AI strategically
25:10 – The role of innovation and mindset in adoption
29:45 – Stories of AI done right (and wrong)
34:20 – Final thoughts: AI’s real role in recruitment