What's the Point?
What’s the Point? is the podcast for founders, marketers, and talent leaders who want straight-talking advice that drives business growth.
Hosted by three seasoned marketing leaders with deep roots in recruitment, tech, and scaling businesses, we cut through the noise to ask the tough questions, and share what actually works.
From marketing myths and AI hype to talent strategy and commercial realities, we bring honest conversation, practical playbooks, and the occasional rant - all to help you lead smarter and grow faster.
For people who care about impact, not just influence.
Podcasting since 2025 • 13 episodes
What's the Point?
Latest Episodes
#13 - Season 1 - What's The Point?
Season one has been a conversation about clarity, confidence and the real role of marketing inside a recruitment business. In this wrap up, the team look back at the themes that shaped the series. The rise of commercial thinking. The growing im...
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Season 1
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Episode 13
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7:11
#12 - Pricing Power: How to Set, Defend and Improve Your Pricing Strategy - Jon Brooks
Most recruitment leaders know their service is worth more than their fees, yet so many still reach for discounting at the first sign of resistance. In this episode, we sit down with Jon Brooks, one of the industry’s leading pricing strategists,...
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Season 1
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Episode 12
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45:00
#11 Why FOMO in Marketing Can Be Dangerous
Every marketer has felt it. Someone launches a podcast. Someone shouts about a new AI tool. Someone gets ten thousand likes on LinkedIn. Suddenly you are questioning everything.In this episode, the girls explore the impact of FOMO ...
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Season 1
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Episode 11
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33:26
#10 How to Build a Business Case for Marketing Spend
Q4. Planning season. The spreadsheets are out, finance is calling, and marketers everywhere are bracing for the same question: “So… what’s your budget for next year?”In this episode, the team breaks down how to turn marketing from a cos...
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Episode 10
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35:54
#9 Resilience, Bounce-back & Community Growth - James Mayes, Co-Founder of Rodeo
In this episode, the team sits down with James Mayes, Co-Founder of Rodeo and former CEO of Mind the Product, to explore how genuine human connection still sits at the heart of business growth, even in an AI-driven world.James shares his ex...
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Episode 9
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46:37