What's the Point?
What’s the Point? is the podcast for founders, marketers, and talent leaders who want straight-talking advice that drives business growth.
Hosted by three seasoned marketing leaders with deep roots in recruitment, tech, and scaling businesses, we cut through the noise to ask the tough questions, and share what actually works.
From marketing myths and AI hype to talent strategy and commercial realities, we bring honest conversation, practical playbooks, and the occasional rant - all to help you lead smarter and grow faster.
For people who care about impact, not just influence.
Episodes
10 episodes
#10 How to Build a Business Case for Marketing Spend
Q4. Planning season. The spreadsheets are out, finance is calling, and marketers everywhere are bracing for the same question: “So… what’s your budget for next year?”In this episode, the team breaks down how to turn marketing from a cos...
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Episode 10
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35:54
#9 Resilience, Bounce-back & Community Growth - James Mayes, Co-Founder of Rodeo
In this episode, the team sits down with James Mayes, Co-Founder of Rodeo and former CEO of Mind the Product, to explore how genuine human connection still sits at the heart of business growth, even in an AI-driven world.James shares his ex...
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Episode 9
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46:37
#8 Brand Isn’t a Logo – Building Trust That Wins Clients and Candidates
Most recruitment businesses underinvest in brand - they focus on job boards, LinkedIn licenses, or shiny websites, but forget what truly drives value: a brand that builds trust, loyalty, and long-term growth.In this episode, the team un...
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Season 1
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Episode 8
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36:15
#7 Marketing & Sales Alignment: Still More Talk Than Action? w/ Paul Sharpe
Sales and marketing - the age-old tension that every recruitment business talks about fixing, but few ever do.In this episode, we’re joined by Paul Sharpe, Co-founder of North Star People, to unpack why marketing and sales alignment in ...
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Season 1
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Episode 7
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44:17
#6 - Hiring Marketers - What Founders Get Wrong
Hiring your first marketer - or your next one - can make or break your agency’s growth plans. In this episode, we break down how to plan, structure, and execute your marketing hire so it delivers real commercial impact.We chat about:
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Season 1
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Episode 6
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39:07
#5 - Live from NEC Birmingham - Recruitment Agency Expo 2025
Recorded LIVE at the Recruitment Marketing Expo 2025, this special episode unpacks how marketing can transform not just brand perception-but the actual commercial value of a recruitment business in front of a live audience.We expl...
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Season 1
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Episode 5
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27:55
#4 The Link Between Revenue & Marketing: Let’s Talk Money w/Matt Gallivan, Sales Director @ JobAdder
Marketing is more than making things “look pretty.” At its best, it’s a driver of revenue, strategy, and long-term growth. So why do so many CEOs still miss the point?In this episode, we’re joined by Matt Gallivan, Sales Director at Job...
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Season 1
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Episode 4
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39:59
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#3 - Debunking AI marketing hype with Matt Comber - CEO of SourceFlow
AI is everywhere in recruitment conversations right now - but how much of it is hype, and what’s actually useful? In this episode, we’re joined by Matt Cumber, CEO of SourceFlow, to cut through the noise and talk about the reality of AI in recr...
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Season 1
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Episode 3
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59:01
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#2 - Your CEO Thinks They Know Marketing, What Now?
Recruitment marketing is changing-fast. In this episode, we explore what that means for marketers and recruitment leaders alike. From shifting expectations to the rise of data-driven strategies, here’s what you need to know to stay ahead.
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37:29
# 1 – What We Wish We’d Known Earlier in Our Career
Starting out in recruitment marketing is rarely straightforward. Between being asked to wear every hat in the business, proving your worth to leadership, and trying to balance tactics with strategy-it’s easy to lose sight of where marketing tru...
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Season 1
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Episode 2
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37:49
