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What's the Point?
What’s the Point? is the podcast for founders, marketers, and talent leaders who want straight-talking advice that drives business growth.
Hosted by three seasoned marketing leaders with deep roots in recruitment, tech, and scaling businesses, we cut through the noise to ask the tough questions, and share what actually works.
From marketing myths and AI hype to talent strategy and commercial realities, we bring honest conversation, practical playbooks, and the occasional rant - all to help you lead smarter and grow faster.
For people who care about impact, not just influence.
What's the Point?
#4 The Link Between Revenue & Marketing: Let’s Talk Money w/Matt Gallivan, Sales Director @ JobAdder
Marketing is more than making things “look pretty.” At its best, it’s a driver of revenue, strategy, and long-term growth. So why do so many CEOs still miss the point?
In this episode, we’re joined by Matt Gallivan, Sales Director at JobAdder for North America, to explore how sales and marketing can work together as true revenue partners—and why ego, silos, and old ways of thinking are holding too many businesses back.
We dive into:
- Why many CEOs undervalue marketing (and how to change that)
- Sales vs. marketing metrics: vanity vs. commercial outcomes
- How joint ownership of targets transforms accountability
- Funnels, lead scoring, and attribution headaches
- The role of brand in long-term growth (and why it can’t be ignored)
- Practical ways marketers can become more commercial and boardroom-ready