What's the Point?
What’s the Point? is the podcast for founders, marketers, and talent leaders who want straight-talking advice that drives business growth.
Hosted by three seasoned marketing leaders with deep roots in recruitment, tech, and scaling businesses, we cut through the noise to ask the tough questions, and share what actually works.
From marketing myths and AI hype to talent strategy and commercial realities, we bring honest conversation, practical playbooks, and the occasional rant - all to help you lead smarter and grow faster.
For people who care about impact, not just influence.
What's the Point?
#5 - Live from NEC Birmingham - Recruitment Agency Expo 2025
Recorded LIVE at the Recruitment Marketing Expo 2025, this special episode unpacks how marketing can transform not just brand perception-but the actual commercial value of a recruitment business in front of a live audience.
We explore how marketing is shifting from “support function” to “strategic asset,” and how the smartest agencies are using employer branding, automation, and storytelling to drive long-term growth and boost their exit value.
In this live panel discussion, we cover:
- Why good content isn’t enough—and how to get it in front of the right people
- Turning client and candidate conversations into powerful marketing assets
- How agencies can leverage employer branding services as a genuine new revenue line
- What recruitment businesses can learn from six-figure employer brand agencies
- How marketing directly impacts your business valuation and exit strategy