What's the Point?
What’s the Point? is the podcast for founders, marketers, and talent leaders who want straight-talking advice that drives business growth.
Hosted by three seasoned marketing leaders with deep roots in recruitment, tech, and scaling businesses, we cut through the noise to ask the tough questions, and share what actually works.
From marketing myths and AI hype to talent strategy and commercial realities, we bring honest conversation, practical playbooks, and the occasional rant - all to help you lead smarter and grow faster.
For people who care about impact, not just influence.
What's the Point?
#6 - Hiring Marketers - What Founders Get Wrong
Hiring your first marketer - or your next one - can make or break your agency’s growth plans. In this episode, we break down how to plan, structure, and execute your marketing hire so it delivers real commercial impact.
We chat about:
- When it’s the right time to hire marketing
- How to choose between junior, senior, or fractional marketers
- The essential commercial questions every founder should ask
- Why alignment and clarity matter more than job titles
- How to set your marketing hire up for success
If you’re a recruitment leader planning growth in 2025 or 2026, this episode will help you hire smarter, faster, and with confidence.