What's the Point?
What’s the Point? is the podcast for founders, marketers, and talent leaders who want straight-talking advice that drives business growth.
Hosted by three seasoned marketing leaders with deep roots in recruitment, tech, and scaling businesses, we cut through the noise to ask the tough questions, and share what actually works.
From marketing myths and AI hype to talent strategy and commercial realities, we bring honest conversation, practical playbooks, and the occasional rant - all to help you lead smarter and grow faster.
For people who care about impact, not just influence.
What's the Point?
#8 Brand Isn’t a Logo – Building Trust That Wins Clients and Candidates
Most recruitment businesses underinvest in brand - they focus on job boards, LinkedIn licenses, or shiny websites, but forget what truly drives value: a brand that builds trust, loyalty, and long-term growth.
In this episode, the team unpack what brand really means beyond a logo - and how it shapes everything from your sales process to your candidate experience. They discuss why a rebrand isn’t just about colour palettes or new websites, but about defining your value proposition, understanding your market, and making your story consistent at every touchpoint.
Expect insights on:
- The difference between brand and branding (and why it matters)
- How to know when you actually need a rebrand
- Building value propositions that resonate with your audience
- Turning client and candidate feedback into marketing gold
- The power of storytelling, consistency, and trust
This is the ultimate deep-dive into brand for recruitment leaders — honest, practical, and refreshingly free of fluff.