The Indie PPC Podcast with Joey Bidner
Google Ads management from the freelancer's desk. The unfiltered perspective of an independent Google Ads manager
I share proven PPC strategies, campaign breakdowns, and insider tips from years of hands-on experience. You’ll also get a real look at the wins, challenges, and behind-the-scenes of life as a freelancer in the digital marketing world.
Podcasting since 2025 • 10 episodes
The Indie PPC Podcast with Joey Bidner
Latest Episodes
Getting Fired From Google Ads Accounts and What I Learned-Ep 10
In this episode, I talk about times I got fired from managing accounts and what those moments taught me. I share real mistakes, the emotions that come after losing an account, how I rebuild confidence, and why certain client types create troubl...
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20:00
My Google Ads Tech Stack-Ep9
In this episode of the Indie PPC Podcast, I break down my full Google Ads tech stack — the exact tools I use to manage 25 accounts ranging from $2k/month to over $1M/month. No sponsorships, no referral codes — just an honest look at what...
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30:53
Scale Before the Sale. My Google Ads Black Friday Sale Strategy - EP 8
In this episode, I break down my full Google Ads strategy for Black Friday, Cyber Monday, and major promo periods. You’ll learn how to properly plan budgets and use Google’s tools to drive new customers (not just discount your existing...
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19:27
How I Review Google Ads Copy with Clients-Template Included Ep#7
In this episode, I walk through the exact workflow I use when launching a new Google Ads campaign, and it all starts outside of Google Ads. I share the Google Sheet I’ve built to organize ad copy, keywords, and campaign structure before anyt...
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11:23
Google Ads Best Practices are DEAD! Rethinking how we manage accounts in todays environment. Ep 6
We’ve officially entered the post–best practice era of Google Ads. In this episode, I share why we can no longer rely on any best practice, but need to form our own methods of testing to form a unique strategy that works for each a...
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19:44