The Indie PPC Podcast with Joey Bidner
Google Ads management from the freelancer's desk. The unfiltered perspective of an independent Google Ads manager
I share proven PPC strategies, campaign breakdowns, and insider tips from years of hands-on experience. You’ll also get a real look at the wins, challenges, and behind-the-scenes of life as a freelancer in the digital marketing world.
Podcasting since 2025 • 6 episodes
The Indie PPC Podcast with Joey Bidner
Latest Episodes
Google Ads Best Practices are DEAD! Rethinking how we manage accounts in todays environment. Ep 6
We’ve officially entered the post–best practice era of Google Ads. In this episode, I share why we can no longer rely on any best practice, but need to form our own methods of testing to form a unique strategy that works for each a...
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19:44
One Monthly Google Ads Routine That Changes Everything
In this episode, I share a monthly routine that I use to get a clear, bird’s-eye view of my accounts. It’s super simple, just a Google Sheet that tracks budgets, spend, MER, NCAC, and a few other KPIs. but it’s been one of the most valuable hab...
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14:32
Use Chat GPT to Analyze Search Intent Swings in Google Ads. Ep#4
In this episode of the Indie PPC Podcast, I walk you through how I use ChatGPT to analyze search term intent in Google Ads.I show you how to bucket search terms into high, mid, and low funnel categories, track how intent shifts ov...
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18:52
Google Ads Reviews 101: Seller, Product & Local Reviews Explained-Ep#3
In this episode, we break down the various types of customer reviews to leverage in google ads: local reviews, seller ratings, and product ratings.You’ll learn:Why Google My Business reviews aren’t enough for Shopping ads
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Season 1
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Episode 3
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17:19
The Art of Client Communication in Paid Search + Q&A on Microsoft Ads : Episode #2
In this episode, I dig into one of the most underrated skills in paid search: client communication.It’s not just about reporting performance—it’s about listening, building trust, and knowing how to handle tough conversations. I share how...
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28:19