The Indie PPC Podcast with Joey Bidner
Google Ads management from the freelancer's desk. The unfiltered perspective of an independent Google Ads manager
I share proven PPC strategies, campaign breakdowns, and insider tips from years of hands-on experience. You’ll also get a real look at the wins, challenges, and behind-the-scenes of life as a freelancer in the digital marketing world.
Episodes
10 episodes
Getting Fired From Google Ads Accounts and What I Learned-Ep 10
In this episode, I talk about times I got fired from managing accounts and what those moments taught me. I share real mistakes, the emotions that come after losing an account, how I rebuild confidence, and why certain client types create troubl...
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20:00
My Google Ads Tech Stack-Ep9
In this episode of the Indie PPC Podcast, I break down my full Google Ads tech stack — the exact tools I use to manage 25 accounts ranging from $2k/month to over $1M/month. No sponsorships, no referral codes — just an honest look at what...
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30:53
Scale Before the Sale. My Google Ads Black Friday Sale Strategy - EP 8
In this episode, I break down my full Google Ads strategy for Black Friday, Cyber Monday, and major promo periods. You’ll learn how to properly plan budgets and use Google’s tools to drive new customers (not just discount your existing...
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19:27
How I Review Google Ads Copy with Clients-Template Included Ep#7
In this episode, I walk through the exact workflow I use when launching a new Google Ads campaign, and it all starts outside of Google Ads. I share the Google Sheet I’ve built to organize ad copy, keywords, and campaign structure before anyt...
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11:23
Google Ads Best Practices are DEAD! Rethinking how we manage accounts in todays environment. Ep 6
We’ve officially entered the post–best practice era of Google Ads. In this episode, I share why we can no longer rely on any best practice, but need to form our own methods of testing to form a unique strategy that works for each a...
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19:44
One Monthly Google Ads Routine That Changes Everything
In this episode, I share a monthly routine that I use to get a clear, bird’s-eye view of my accounts. It’s super simple, just a Google Sheet that tracks budgets, spend, MER, NCAC, and a few other KPIs. but it’s been one of the most valuable hab...
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14:32
Use Chat GPT to Analyze Search Intent Swings in Google Ads. Ep#4
In this episode of the Indie PPC Podcast, I walk you through how I use ChatGPT to analyze search term intent in Google Ads.I show you how to bucket search terms into high, mid, and low funnel categories, track how intent shifts ov...
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18:52
Google Ads Reviews 101: Seller, Product & Local Reviews Explained-Ep#3
In this episode, we break down the various types of customer reviews to leverage in google ads: local reviews, seller ratings, and product ratings.You’ll learn:Why Google My Business reviews aren’t enough for Shopping ads
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Season 1
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Episode 3
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17:19
The Art of Client Communication in Paid Search + Q&A on Microsoft Ads : Episode #2
In this episode, I dig into one of the most underrated skills in paid search: client communication.It’s not just about reporting performance—it’s about listening, building trust, and knowing how to handle tough conversations. I share how...
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28:19
The Indie PPC Podcast Ep.1 | Becoming a Google Ads Freelancer + Q&A
This show is all about paid search strategies, freelancing insights, and life as an independent PPC manager. Each week, I’ll dive into:A deep-dive strategy or paid search topicA listener Q&A segmentSomet...
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Season 1
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Episode 1
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30:34