It’s Not You—It’s Your Hospitality
It’s Not You, It’s Your Hospitality is for independent restaurant owners, operators, and leaders who want to build thriving businesses without burning out their teams or losing sight of what hospitality really means.
Hosted by Preston Lee, founder of The 30% Rule, this podcast dives into the systems, leadership strategies, and culture shifts that separate the struggling 90% of restaurants from the top 10% that thrive. With over 20 years in the industry and a decade spent helping major brands grow sales, Preston shares raw stories, proven tools, and hard lessons learned from the front lines.
If you’re tired of high turnover, inconsistent guest experiences, and the endless cycle of training without transformation—this podcast will dive deep into the world of Hospitality and show you how to fix it once and for all.
Because at the end of the day, it’s not you—it’s your hospitality.
It’s Not You—It’s Your Hospitality
The Right Way to Upsell in Your Restaurant (No One Teaches This)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Most restaurants don’t fail overnight.
They die slowly.
And the two biggest silent killers I see over and over again are:
👉 Inconsistent hospitality
👉 Little to no 'real' upselling
So that's why in this podcast, I break down why hospitality and upselling are not “soft skills”, but how they are revenue systems. If you want higher check averages, stronger guest retention, and a more profitable restaurant, you have to start treating upselling as a mandatory part of the job, not a suggestion.
I walk you through the exact framework I use with restaurant owners to create:
âś… Advanced upselling strategies
âś… Menu-engineered upsells that actually add value
âś… Simple training systems (not scripts)
âś… Clear KPIs and benchmarks
âś… Accountability without killing culture
Most restaurants either do zero upselling or rely on low-level upsells like “Would you like Grey Goose?” That’s the bare minimum.
Real growth comes from advanced upselling connected to hospitality... guiding guests to a better experience that naturally costs more and feels good to buy.
If you’re serious about running your restaurant like a business, this podcast will show you how to increase check averages by at least 5% (and often 8–11%) without raising prices, adding new menu items, or burning out your team.
Because growth isn’t luck.
It’s systems.
And systems win.