It’s Not You—It’s Your Hospitality
It’s Not You, It’s Your Hospitality is for independent restaurant owners, operators, and leaders who want to build thriving businesses without burning out their teams or losing sight of what hospitality really means.
Hosted by Preston Lee, founder of The 30% Rule, this podcast dives into the systems, leadership strategies, and culture shifts that separate the struggling 90% of restaurants from the top 10% that thrive. With over 20 years in the industry and a decade spent helping major brands grow sales, Preston shares raw stories, proven tools, and hard lessons learned from the front lines.
If you’re tired of high turnover, inconsistent guest experiences, and the endless cycle of training without transformation—this podcast will dive deep into the world of Hospitality and show you how to fix it once and for all.
Because at the end of the day, it’s not you—it’s your hospitality.
Episodes
28 episodes
How to Increase Restaurants Sales Through Maximizing Reviews
When guests search “restaurants near me,” they’re not choosing the best restaurant, they’re choosing the one with the most reviews and the highest rating. That's why in this podcast, I break down why Google reviews are one of the b...
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14:33
This Training Mistake Is Costing Your Restaurant Millions
After creating training systems for over 300 restaurants and spending more than 10 years building restaurant training programs for groups and corporations, I’ve seen exactly where restaurant training breaks down, and why so many teams struggle ...
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6:42
Why the Best Restaurants Are ALWAYS Packed
Hospitality is not a soft skill or a “nice to have”, it is the most profitable marketing strategy successful restaurants use! After working with and studying top-performing restaurant owners, one thing is clear: the most successfu...
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16:47
Most Restaurants Get Hospitality Wrong (They Overlook This)
Most restaurants don’t fail because of bad food, they fail because of missed details.Hospitality is NOT one big moment, but a series of small, often-overlooked details that either elevate or quietly destroy the guest experience. From di...
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12:52
3 Brutal Truths That Keep Your Restaurant From Growth
"What got you here won’t get you there” isn’t just a quote, it’s the reason most restaurants plateau.In this podcast, I break down the single leadership shift that separates stagnant restaurants to ones that explode in revenue, culture,...
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9:54
Hospitality Training in 15 Mins...
Most businesses say they care about hospitality, but very few actually practice it consistently.In this presentation, I go over why true hospitality is rare, why it has nothing to do with tips, pay, or recognition, and why the mindset o...
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15:38
The Iceberg Method That Fixes Your Restaurant Hospitality Problem
Most restaurant owners teach hospitality the wrong way and it's why your team never fully buys in. In this video, I break down my Iceberg Hospitality Training Method, the exact framework I use when I go into restaurants to transform culture, mi...
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10:44
The Silent Killer of Successful Restaurants
If your restaurant managers are losing motivation...even the great ones...you’re not alone. After working with hundreds of restaurant brands and analyzing some of the most successful restaurants in the world, I’ve seen the same unfo...
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10:26
These Are The 3 Biggest Mistakes Restaurants Make
You’re not struggling because your food is bad.You’re not struggling because “there aren’t enough good people.”You’re struggling because the systems your team needs to win… don’t exist yet.After analyzing 1,000+ restaurants, fro...
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11:07
20 Years of Restaurant Turnarounds in 15 Minutes (Thank Me Later)
Most restaurant owners think inconsistency is a training problem.It’s not.In this podcast, I break down the real reason your hospitality, performance, and leadership fluctuate and why micromanaging, more meetings, or adding extra pa...
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14:56
The #1 Reason Restaurants Break and How to Fix It
Scaling a restaurant from 1… to 4… to 5 locations is exciting, until the cracks start showing.Most restaurant owners think their biggest problem is hiring, training, or systems.But the REAL breakdown happens in one place only:
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13:36
Hospitality Isn’t in The Training...It’s in The Selling
Hospitality isn’t dying, the way we train it is.In this presentation, I break down the hospitality mindset that most restaurants completely miss. If you’ve ever wondered why your team can smile, say the right words, follow the script… a...
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19:38
The Mindset Training That Makes your Restaurant Employees Profitable
Most people stay stuck in a paycheck-to-paycheck life because they think like everyone else. So, in this presentation, I show you the exact mindset shift top performers use, and how it completely changes your future in hospitality,...
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16:27
5 Different Billion Dollar Brands Use The Same Theory: E-ROI
Most restaurant owners completely underestimate the power of the host experience. Your host can be the #1 driver of guest retention, reviews, and sales but only if you stop running a basic, mid, average host stand like everyone else. The ...
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9:16
I Analyzed Over 1,000 Restaurants...Top 10% Do This
The Top 10% of Restaurants All Do THIS — And Now You Can TooAfter analyzing 1,000+ restaurants, we discovered one undeniable truth:The top 10% all master the experience flow.Not steps of service.Not scripts.Not gener...
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11:11
Turn Starbucks Failure Into YOUR Success (Here's How)
Starbucks is closing hundreds of locations across the U.S. but that’s not the real story. The real story is why they’re failing… and how you can use their mistakes to grow your own business.So In this video, I break down:✔️ The trut...
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Season 1
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Episode 13
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8:44
10x Restaurant Sales Without Spending a Dollar More (Restaurant Growth Hack)
Most restaurant owners and managers think people leave because of pay. But here’s the truth, money might attract people, but it’s not what makes them stay. Growth does.Companies that invest in their team’s development see a 24% increase...
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Season 1
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Episode 12
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18:03
Hospitality Training
Most people think hospitality is about perfect service, polished lines, flawless timing, or saying the “right” thing. But real hospitality isn’t a script. It’s communication.Thats why I break down what I call “the art of communication”,...
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Season 1
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Episode 11
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10:24
The Secret Ingredients of Great Hospitality...BROKEN DOWN
Restaurateur Will Guidara's life changed when he decided to serve a two-dollar hot dog in his fancy four-star restaurant, creating a personalized experience for some out-of-town customers craving authentic New York City street food.
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Season 1
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Episode 10
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17:01
Give me 20 Minutes and I'll Fix Your Restaurant's Leadership Problem
Most restaurant owners don’t have a hospitality problem, they have a leadership problem.After working with over 300 restaurants worldwide, I’ve seen the same pattern repeat itself: poor training, lack of structure, weak growth culture, ...
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Season 1
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Episode 9
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19:04
How to Turn 1 Restaurant Guest Into 3... (Start Now)
The most successful restaurants in the world all share one mindset, they think outside the box.But “thinking outside the box” in restaurants doesn’t mean being weird or trendy. It means rethinking how you lead, train, and execute inside...
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Season 1
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Episode 8
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8:28
The Hidden $27M System Behind the World’s Most Profitable Restaurant
What if I told you the most profitable full-service restaurant chain in America doesn’t sell steak, sushi, or seafood, but soup dumplings? This is the story of Din Tai Fung, the quiet empire that turned discipline, patience, and sy...
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Season 1
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Episode 7
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18:42
Fix Your Restaurant's Hospitality with THESE 5 Simple Steps
Restaurants were built on hospitality, yet it’s harder than ever to find. From pancake houses to fine dining, guests feel the drop, and owners are frustrated. The truth? Hospitality isn’t dying… our training and leadership systems are outdated....
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Season 1
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Episode 6
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14:56
Hospitality Isn’t Dead. Your Trapped in Outdated Training (Here's How to Fix It)
Everyone says “hospitality is dying,” but that’s dead wrong. The problem isn’t hospitality, it’s the way we train it.After working with 300+ restaurants worldwide and talking to over 1,000 owners, I’ve seen the same issues everywhere:
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Season 1
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Episode 5
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11:42
The One Thing That Kills Great Restaurants (and It’s Not Food)
I recently visited one of the most talked-about restaurants in Minneapolis and on paper, it had everything going for it. A James Beard nominated chef, national press, and a husband-and-wife ownership team where one runs the kitchen and the othe...
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Season 1
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Episode 4
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13:30