Reinventing Midlife: How Women Over 50 Are Creating Their "Kuel" Life

What if midlife wasn’t the beginning of the end — but the beginning of your most powerful chapter?

In this episode of Brave Moves, Julie DeLucca-Collins highlights her conversation with Jack Perez, founder of Cool Life, a platform dedicated to helping women thrive in midlife.

After leaving corporate America and building successful businesses, Jack realized that women entering their 40s, 50s, and beyond were largely ignored in mainstream media and business conversations. Instead of helpful information, women were told to hide the signs of aging rather than embrace the opportunities that come with experience and wisdom.

So she built a platform that celebrates women in midlife and connects them with expert insights on health, finances, entrepreneurship, travel, relationships, and personal growth.

This conversation explores why midlife is actually one of the most exciting and empowering seasons of life — and how women can step into it with confidence.

Listen to Jack's Episode Here

Transcript

SPEAKER_00 0:01

What if the most powerful chapter in your life hasn't even started yet? You know, so many women are taught to fear aging, but what if getting older actually gives you more freedom, more confidence, and more power than ever before? And today, I want to talk to you about a conversation that completely reframed the way I think about midlife. Because according to today's guest, midlife isn't the beginning of the end, is the beginning of a very cool life. And in today's episode, I'm sharing my conversation with Jack Perez, founder of the platform Cool Life, a digital community designed to help women thrive in midlife. Jack left corporate America, build businesses, traveled the world, and eventually created a platform dedicated to, and eventually created a platform dedicated to something most people avoid talking about. And she is probably the first or second person that I started to really get on board with when it came to aging. When in our conversation, we really unpack what really happens when women age. We talk about why society ignores women over 45, why midlife is actually one of the most powerful seasons in life, and how women can reclaim their voice, their influence and confidence. And if you stay to the end, my friend, I want to remind you that today, your brave move can help you completely reframe the way you think about aging, opportunity, and the next chapter in your life. Now, Jack grew up as the daughter of a Cuban immigrant, as the daughter of a Cuban immigrant who came to the United States as refugees. And that upbringing gave her something powerful: a belief that hard work, resilience, and persistence could change her life. Like many women, she followed that path that seemed logical, right? Many of us have done it, and we talk about this a lot. We get an education, we build a career, we climb the corporate ladder. And there was one problem though. She said something in our conversation that really stayed with me. She talked about how frustrating it was that the distance between her work and the actual impact was so large. Don't you agree with that? Sometimes we show up, we punch in, and what we're doing, actually we don't even see, right, what actually is the outcome of the work that we're doing. And she wanted to see the difference she was making. So she left corporate America and eventually started working with startups, helping launch hundreds of companies. And when she entered her early 50s, something unexpected happened. Her body started to change. Now, like us, right? She's experiencing symptoms many women have faced. And we rarely talk about it. And this is one of the reasons I believe this conversation is worth noting here for Women's History Month. Many women are suffering from anxiety, brain fog, weight gain, emotional swings, physical changes. And when Jack went looking for answers, she couldn't find them. And instead of helpful information, the messages that she kept seeing were things like use Botox, hide your wrinkles, try to look younger. But there was also no meaningful conversation about how to live well in midlife. So Jack did something bold. She built a platform she wished existed, right? How cool is that? And that platform became the cool life, K-U-E-L life, a community and content hub for women navigating midlife with expert insights from everything from relationships, entrepreneurship, wellness, finance, and purpose. And I am so lucky and honored to be counted among the individuals that can write columns for cool life. Now, women over 50 are actually the fastest growing group of entrepreneurs. Did you know that? And we hold enormous purchasing power. So because we drive the majority of household financial decisions, and yet our society often treats us as invisible, Jack's mission is to change that. Her platform highlights women experts, entrepreneurs, creators, thought leaders, and we're showing that midlife isn't about fading into the background, it's about stepping forward. And honestly, my friends, I couldn't agree more. Because one of the gifts of getting older is sometimes priceless. You gain perspective and you start making decisions based on what actually matters to you. Now, here's the brave move I want to leave you with today. Stop thinking about midlife as a decline and start thinking of it as a design. Midlife is the moment that women finally have with more wisdom, more clarity, more independence, and sometimes even more freedom can be the thing that can help you create the impact. You know, we have the experience to make better decisions, the courage to take bigger risks, and most importantly, you, my friend, have the opportunity to create the next chapter of your life intentionally. Be inspired by Jack Perez. And make sure that if you want to hear more on Jack, you check out the episode for Casa de Confidence so that you can get to know my friend Jack. I'm gonna link it in the show notes. And until next time, don't forget, go confidently in the direction of your dreams.