The Profitable Baker Podcast
The Profitable Baker — for bakers who mean business
with Annie Bennett
You bake beautifully. But running a profitable baking business? That’s where things can get messy.
Each week, business mentor and baking industry expert Annie Bennett helps home bakers move beyond “just getting by” and start building a real, sustainable business.
Inside every episode, you’ll hear practical strategies, honest conversations, and inspiring stories from bakers who’ve turned their passion into profit. From pricing and visibility to mindset and marketing, Annie breaks down what really works — without the fluff or overwhelm.
If you’re ready to feel confident, charge your worth, and finally think like a business owner (not just a baker), you’re in the right place.
From Annie Bennett at The Home Baking Business Academy
Helping bakers to start and grow a profitable Home Baking Business.
The Profitable Baker Podcast
Latest Episodes
Episode 25: When They Say 'That's Too Expensive' — What to Do Next
Those four words. You know the ones.You've done the work, built your pricing properly, sent the quote — and then it comes back: "that's too expensive." And suddenly all the confidence you had disappears.In this episode, I'm talkin...
Episode 24: Stop Covering Costs and Start Building a Business
Most home bakers price to survive. In this episode, Annie makes the case for pricing to build — and explains why that shift changes everything.If you've ever set a price by working out what your ingredients cost and adding "a bit on," th...
Episode 23: What Are You Actually Worth? How Home Bakers Get Pricing Wrong From the Start.
Are you working hard, making beautiful products, and still not earning what you should be? In this episode, Annie gets honest about the very common — and very costly — ways home bakers get their pricing wrong. Not slightly off. Wrong in a way t...
Episode 22: Self Assessment Doesn't Have to Be Scary — Here's Why Bakers Dread It More Than They Should
We're wrapping up finance month with the topic that sits underneath all of it — the two words that make even the most confident bakers go quiet: Self Assessment.In this episode, Annie unpicks exactly where the fear comes from and, one by...
Episode 21: The Tax Bill That's Actually Two Bills — And Why Most Bakers Don't See the Second One Coming
Ever filed your Self Assessment and found yourself staring at a number that's much higher than you expected? You're not alone — and in this episode, Annie explains exactly why that happens.The short answer: your tax bill isn't one bill. ...
