The Profitable Baker Podcast
The Profitable Baker — for bakers who mean business
with Annie Bennett
You bake beautifully. But running a profitable baking business? That’s where things can get messy.
Each week, business mentor and baking industry expert Annie Bennett helps home bakers move beyond “just getting by” and start building a real, sustainable business.
Inside every episode, you’ll hear practical strategies, honest conversations, and inspiring stories from bakers who’ve turned their passion into profit. From pricing and visibility to mindset and marketing, Annie breaks down what really works — without the fluff or overwhelm.
If you’re ready to feel confident, charge your worth, and finally think like a business owner (not just a baker), you’re in the right place.
From Annie Bennett at The Home Baking Business Academy
Helping bakers to start and grow a profitable Home Baking Business.
Episodes
26 episodes
Episode 25: When They Say 'That's Too Expensive' — What to Do Next
Those four words. You know the ones.You've done the work, built your pricing properly, sent the quote — and then it comes back: "that's too expensive." And suddenly all the confidence you had disappears.In this episode, I'm talkin...
Episode 24: Stop Covering Costs and Start Building a Business
Most home bakers price to survive. In this episode, Annie makes the case for pricing to build — and explains why that shift changes everything.If you've ever set a price by working out what your ingredients cost and adding "a bit on," th...
Episode 23: What Are You Actually Worth? How Home Bakers Get Pricing Wrong From the Start.
Are you working hard, making beautiful products, and still not earning what you should be? In this episode, Annie gets honest about the very common — and very costly — ways home bakers get their pricing wrong. Not slightly off. Wrong in a way t...
Episode 22: Self Assessment Doesn't Have to Be Scary — Here's Why Bakers Dread It More Than They Should
We're wrapping up finance month with the topic that sits underneath all of it — the two words that make even the most confident bakers go quiet: Self Assessment.In this episode, Annie unpicks exactly where the fear comes from and, one by...
Episode 21: The Tax Bill That's Actually Two Bills — And Why Most Bakers Don't See the Second One Coming
Ever filed your Self Assessment and found yourself staring at a number that's much higher than you expected? You're not alone — and in this episode, Annie explains exactly why that happens.The short answer: your tax bill isn't one bill. ...
Episode 20: Is Your Record-Keeping HMRC-Ready — Or Just a Shoebox of Hope?
In episode 20, Annie talks about what HMRC actually expects from you as a sole trader when it comes to record-keeping. Because most bakers have a vague sense they should be keeping records without really knowing what that means in p...
Episode 19 The Tax Rules That Are Changing, And What You Need To Do Right Now
If you've been anywhere near a small business forum or Facebook group recently, you've probably come across a lot of noise about MTD and the trading allowance, and possibly come away feeling like everything is about to change and you're already...
Episode 18: Why Many Home Bakers Are Leaving Money on the Table at Tax Time
If you've been tracking your ingredient costs to the penny but haven't given much thought to your other business expenses — this episode is for you.In this episode, Annie breaks down why so many home bakers end up paying more tax than th...
Episode 17: The Baking Business CEO
Are you running your baking business, or just reacting to it?In this episode, Annie breaks down what it actually means to be the CEO of your own business — and why that shift changes everything, from your pricing to your boundaries to th...
Episode 16: Why Skilled Bakers Stay Underpaid (And How to Stop)
You're good at what you do. Your customers love your work. You might even be fully booked. So why aren't you making the money you deserve?In this episode, we get into the real reason — and it's not your skill level, your location, or whe...
Episode 15: The Hidden Cost of Being Too Nice in Your Baking Business
EPISODE 15: The Hidden Cost of Being Too Nice in Your Baking BusinessThe late-night replies. The last-minute squeeze-ins. The discount you give every time someone pushes back. Each one feels small, but played out week after week, ...
Episode 14: What Positioning Really Means (and the Three Signals Customers Notice First)
Episode 14: What Positioning Really Means (and the Three Signals Customers Notice First)Positioning isn't a corporate marketing concept — it's the instant impression customers form about your business before they've even messaged ...
Episode 13: Why Bakers Underprice (and What’s Really Behind It)
Why Bakers Underprice (and What’s Really Behind It)Many bakers think underpricing is a calculation issue, but it’s usually a belief issue.In this episode, Annie explores the real reasons bakers charge less than their work i...
Episode 12: The Ideal Client – And Why Getting This Right Changes Everything
The Ideal Client – And Why Getting This Right Changes EverythingDefining your ideal client isn’t about marketing jargon — it’s about making your business simpler, calmer, and more profitable.In this episode, Annie explains ...
Episode 11: Creating Repeat Customers: Why They Matter More Than You Think
Creating Repeat Customers: Why They Matter More Than You ThinkIn this episode, Annie explores why repeat customers are more valuable than constantly chasing new ones.She shares how simple follow-ups, customer tracking, and ...
Episode 10: Why Moving Out of Your Comfort Zone Is Good for Business
Why Moving Out of Your Comfort Zone Is Good for BusinessIf your business feels stuck or flat, it’s often not a skills issue — it’s a comfort issue.In this episode, Annie explores why staying comfortable in business...
Episode 9: Social Media Wins and Wobbles
Social Media Wins & WobblesSocial media is changing, and if it’s been feeling harder or less predictable lately, you’re not imagining it.In this community episode, Annie shares real social media wins and wobbles from bu...
Episode 8: Conversation with Claire Paylor, EHO
I was delighted to have Claire as my guest for a chat, in my facebook group, The Home Baking Business Academy Network. Thank you so much for joining me Claire.Claire tells me a little of how she became an EHO, and then answers...
Episode 7: Why Your Content Isn’t the Problem, Your Strategy Is
Why Your Content Isn’t the Problem, Your Strategy IsIf you’re posting consistently on social media, but not seeing enquiries or growth, this episode will change how you look at your content.Most bakers don’t have a content ...
Episode 6: Looking Back and Looking Forward.
In the last episode of the 2025, I chat about looking back on the year, and give some tips about noting down wins and using them to help you plan forward to 2026.Find out more about The Home Baking Business Academy,
Episode 5: Choosing A Business Name
In this episode I give a few tips about naming your home baking business, and share some naming stories from some of my baking community.To check names:If it’s trademarked:
Episode 4: Visibility. With special guest Ziggy Li, The Flowering Baker.
Ziggy Li, the Flowering BakerI’m the creator behind The Flowering Baker, based in Ashby-de-la-Zouch, Leicestershire. Once a Science Teacher, now a proud mum of two, living with my husband in the heart of the Midlands. When I’m not creati...
Episode 3: Goals
Goals. In this episode, Annie chats about why goals can help to focus your mindset, and create success in your business.Find out more about The Home Baking Business Academy,
