The Profitable Baker Podcast
The Profitable Baker — for bakers who mean business
with Annie Bennett
Launching 14th November.
You bake beautifully. But running a profitable baking business? That’s where things can get messy.
Each week, business mentor and baking industry expert Annie Bennett helps home bakers move beyond “just getting by” and start building a real, sustainable business.
Inside every episode, you’ll hear practical strategies, honest conversations, and inspiring stories from bakers who’ve turned their passion into profit. From pricing and visibility to mindset and marketing, Annie breaks down what really works — without the fluff or overwhelm.
If you’re ready to feel confident, charge your worth, and finally think like a business owner (not just a baker), you’re in the right place.
And you can get involved…
Join the Profitable Baker Podcast group, and share your tips and stories for Annie.
https://www.facebook.com/groups/theprofitablebakerpodcastlaunch
From Annie Bennett at The Home Baking Business Academy
Helping bakers to start and grow a profitable Home Baking Business.
The Profitable Baker Podcast
Episode 4: Visibility. With special guest Ziggy Li, The Flowering Baker.
Ziggy Li, the Flowering Baker
I’m the creator behind The Flowering Baker, based in Ashby-de-la-Zouch, Leicestershire. Once a Science Teacher, now a proud mum of two, living with my husband in the heart of the Midlands. When I’m not creating bespoke cakes, you’ll find me spending time with my family, enjoying the beauty of the countryside.
My baking journey started by making birthday cakes (football themed, princess, unicorns, Harry Potter etc) for my own children and friends. However, through the love of all things flowers and, of course cake, I found myself learning the art of handpiping buttercream flowers! And in February 2024, that is when The Flowering Baker officially blossomed! It’s been a very steep learning curve with no background in business but I love to share my journey, its challenges and how ignoring my imposter syndrome for a decision opened up doors that I would have never imagined! It’s been a crazy year but I wouldn’t have had it any other way!
Website: https://thefloweringbaker.co.uk/
IG: https://www.instagram.com/thefloweringbaker/
FB: https://www.facebook.com/thefloweringbaker/
TIPS:
Shows: Don’t be afraid to ask for a specific location or spot at the event - make it work for you!
See if it’s been well advertised so check previous years. Better advertisement better footfall and/or sales!
Suppliers:
Whether events suppliers (e.g. wedding suppliers, venues, services, cafes etc) tag them! Use @mention in your Stories or tag them in your posts! Collab tag suppliers so they can post your work on their platforms thereby leveraging on their audiences!
TFP links:
https://www.facebook.com/groups/1919130158350620
https://www.facebook.com/groups/2913759308876359
https://www.facebook.com/groups/1976528095939154
Ziggy Mentioned….
The Home Baking Business Bible (previously the Home Baking Business handbook)
The Home baking Business Food hygiene Record Book:
Find out more about The Home Baking Business Academy, including details for December’s goals month:
https://anniebennett.co.uk/the-home-baking-business-academy/
And there are free guides, including pricing, on Annie’s website:
https://anniebennett.co.uk/#freeguides
And join the facebook group, The Home Baking Business Academy Network, (previously The home Baking Business Community UK) and get involved with future episodes here:
https://www.facebook.com/groups/homebakingbusinesscommunityuk
Follow The Home Baking Business Academy: