The Digital Servitization Exchange Podcast
Connecting research and practice in the transformation from products to digital services.
The Digital Servitization Exchange Podast explores how manufacturers create and capture value through services and software. Designed for both researchers and practitioners, the podcast brings together academic insight and industry experience to unpack the concepts, challenges, and opportunities driving digital servitization.
Each episode delves into themes such as service innovations, subscription models, industrial IoT, digital platform ecosystems, and organizational transformation. Rather than focusing on individual voices, the podcast emphasizes relevant topics that matter across domains — offering evidence-based perspectives for academics and actionable ideas for business professionals.
By bridging theory and practice, The Digital Servitization Exchange Podcast provides a space where learning flows both ways: from research to real-world implementation, and from practice back to research.
Ideal for: academics, doctoral researchers, industrial leaders, digital transformation managers, service strategists, and anyone shaping the future of digitally enabled services.
The Digital Servitization Exchange Podcast
Latest Episodes
#37 Rebuilding the Brick: LEGO's Journey From Crisis to SustAInnovation
Description: How did the world’s most iconic toy company go from the brink of bankruptcy to unprecedented global success?. In this episode, we dive deep into the fascinating turnaround story of the LEGO Group. We explore how former CEO J...
.png)
#36 The Evolution of 365FarmNet
Description: In this episode, we explore the fascinating journey of 365FarmNet, a pioneering farm management information system (FMIS) introduced by the agricultural machinery manufacturer CLAAS in 2013. Originally designed as an ambitio...
.png)
#35 From Plant Floor to Cloud: The Evolution of Rockwell's FactoryTalk InnovationSuite
Description: In this episode, we dive deep into Rockwell Automation's ambitious pivot from a traditional controls and automation hardware vendor to a software, data, and digital-transformation platform vendor. We explore the evolution of...
.png)
#34 The D2C Dilemma: Navigating Manufacturer-Dealer Collaborations in the Digital Age
The shift toward Direct-to-Customer (D2C) strategies and digital servitization presents a complex paradox for product manufacturers today. While digital technologies offer lucrative new revenue streams, valuable data, and closer customer relati...
.png)
#33 Decoding Honeywell Forge: Transforming Industrial Data into Digital Outcomes
In this episode, we dive deep into the strategic evolution of Honeywell Forge, exploring how a traditional industrial giant successfully transitioned into a software-driven platform. We trace the emergence of the Honeywell Conn...
.png)