The Digital Servitization Exchange Podcast
Connecting research and practice in the transformation from products to digital services.
The Digital Servitization Exchange Podast explores how manufacturers create and capture value through services and software. Designed for both researchers and practitioners, the podcast brings together academic insight and industry experience to unpack the concepts, challenges, and opportunities driving digital servitization.
Each episode delves into themes such as service innovations, subscription models, industrial IoT, digital platform ecosystems, and organizational transformation. Rather than focusing on individual voices, the podcast emphasizes relevant topics that matter across domains — offering evidence-based perspectives for academics and actionable ideas for business professionals.
By bridging theory and practice, The Digital Servitization Exchange Podcast provides a space where learning flows both ways: from research to real-world implementation, and from practice back to research.
Ideal for: academics, doctoral researchers, industrial leaders, digital transformation managers, service strategists, and anyone shaping the future of digitally enabled services.
The Digital Servitization Exchange Podcast
Latest Episodes
#40 How Heavy Industry Sells Guaranteed Outcomes: Navigating the "One, None, and One Hundred Thousand" Paths of Servitization
DescriptionHow do manufacturing firms transition from selling physical machinery to guaranteeing operational outcomes? Inspired by Luigi Pirandello's famous literary metaphor, this episode explores the book Una, nessuna e c...
#39 Direct—but Not Alone: Rethinking DTC for Manufacturers
DescriptionDirect-to-consumer channels promise manufacturers closer customer relationships, richer data and greater control over the brand experience. Yet launching a proprietary online store can also provoke conflict with the dis...
#38 The GaaS (Gaming-as-a-Service) Gamble: Why Live-Service Games Win—or Die
DescriptionToday, Gamescom begins in Cologne, bringing together the global video-game industry at a moment when its business models are undergoing profound change. This episode explores Gaming-as-a-Service (GaaS), commonly known a...
#37 Rebuilding the Brick: LEGO's Journey From Crisis to SustAInnovation
Description: How did the world’s most iconic toy company go from the brink of bankruptcy to unprecedented global success?. In this episode, we dive deep into the fascinating turnaround story of the LEGO Group. We explore how former CEO J...
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