The Digital Servitization Exchange Podcast
Connecting research and practice in the transformation from products to digital services.
The Digital Servitization Exchange Podast explores how manufacturers create and capture value through services and software. Designed for both researchers and practitioners, the podcast brings together academic insight and industry experience to unpack the concepts, challenges, and opportunities driving digital servitization.
Each episode delves into themes such as service innovations, subscription models, industrial IoT, digital platform ecosystems, and organizational transformation. Rather than focusing on individual voices, the podcast emphasizes relevant topics that matter across domains — offering evidence-based perspectives for academics and actionable ideas for business professionals.
By bridging theory and practice, The Digital Servitization Exchange Podcast provides a space where learning flows both ways: from research to real-world implementation, and from practice back to research.
Ideal for: academics, doctoral researchers, industrial leaders, digital transformation managers, service strategists, and anyone shaping the future of digitally enabled services.
Episodes
32 episodes
#32 Ericsson’s Evolution: Competing Through Software, Services, and Platforms
Description:How does a 150-year-old telecommunications company stay competitive in the age of 5G, cloud computing, AI, and platform ecosystems? In this episode, we explore the Ericsson case and examine how the company transformed ...
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Episode 32
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5:33
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#31 From Switchgear to Software: Schneider Electric’s Digital Reinvention
Description:How does a traditional electrical equipment manufacturer become a global digital services powerhouse?In this episode, we explore how Schneider Electric transformed from a hardware-driven industrial firm ...
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Episode 31
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17:34
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#30 Acquiring Service Growth: How Atlas Copco Became a Service Leader Through M&A
DescriptionHow do strategic acquisitions turn an industrial manufacturer into a global service leader? In this episode, we examine how Atlas Copco transformed its business model between 2005 and 2025 by systematically acquiring di...
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Episode 30
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6:44
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#29 Reinvention of Sony: From Walkman to Worldwide Streaming.
Description:How did Sony transform from a legendary electronics manufacturer into one of the world’s most powerful connected entertainment ecosystems? In this episode, we explore Sony’s 25-year strategic evolution—from its...
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Episode 29
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21:09
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#28 From Copiers to Services: Xerox’s Long Road to Services
DescriptionFor decades, Xerox was synonymous with copiers and printers. But faced with digital disruption and declining print volumes, Xerox embarked on a long and often turbulent journey to reinvent itself as a services-led compa...
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Episode 28
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14:19
#27 From Networks to Recurring Value: Cisco’s Service-Led Transformation
DescriptionCisco Systems is best known for building the infrastructure of the internet. But since 2010, Cisco has been quietly reinventing itself—from a hardware-driven networking giant into a company powered by services, software...
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Episode 27
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18:55
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#26 Reinventing IBM: From Hardware Giant to Services and Software Leader
DescriptionFor much of the 20th century, IBM defined the computer industry through hardware—from mainframes to personal computers. But beginning in the mid-2000s, IBM made a series of deliberate, often painful strategic choices to...
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Episode 26
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18:06
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#25 Selling Outcomes, Not Machines: The Caterpillar Story
DescriptionFor most of its history, Caterpillar Inc. was defined by the machines it sold. But between 2010 and 2025, the company quietly reinvented itself—not as a hardware manufacturer, but as a digitally enabled service ecosy...
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Episode 25
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18:41
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#24 Digital Cameras, Analog Thinking: Kodak’s Service Ecosystem Collapse
DescriptionEastman Kodak is often remembered as the company that “missed digital photography.” But that story is too simple.In this episode, we unpack Kodak’s collapse through the lens of service ecosystem strategy and s...
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Episode 24
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17:28
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#20 Battery as a Service — How NIO Is Reinventing Electric Vehicle Ownership
DescriptionIn this episode, we examine how NIO has redefined electric mobility through its pioneering Battery-as-a-Service (BaaS) model. Instead of selling cars with batteries built in, NIO separates the battery from the vehicle p...
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Episode 20
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13:31
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#18 Lumada Platform — Reinventing Hitachi Through Data
DescriptionHitachi reinvented itself through Lumada, a digital platform that transformed a century-old industrial giant into a data-driven solutions leader. We explore how Lumada connects IoT, analytics, and AI to bridge the physi...
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Episode 18
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15:12
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#19 From Medical Devices to Digital Care — Philips HealthSuite and the Platform Shift in Healthcare
DescriptionIn this episode, we explore how Philips reinvented itself from a world-leading medical device manufacturer into a digital health platform provider with the launch and evolution of Philips HealthSuite. Facing rising heal...
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Episode 17
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15:44
#21 Robotic-as-a-Service — How ABB changes Industrial Automation Game
DescriptionIn this episode, we explore how ABB is transforming industrial automation through its Robotics-as-a-Service (RaaS)approach. Long known for selling advanced industrial robots, ABB is now shifting toward ...
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Episode 21
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15:25
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#23 Komatsu and the Rise of Smart Construction Solutions
DescriptionIn this episode, we explore how Komatsu reinvented itself from a world-class maker of heavy machinery into a global provider of Smart Construction solutions. Faced with labor shortages, low productivity, a...
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Episode 23
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17:24
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#22 Vertical Mobility Reimagined: The Story of Mitsubishi’s M-Use®
DescriptionIn this episode, we explore Mitsubishi Electric’s M-Use® model, a bold shift from selling elevators to delivering elevator-as-a-service. Instead of owning the equipment, building owners pay for performance—guaranteed up...
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Episode 22
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11:22
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#17 From Power Plants to Energy Solutions: E.ON’s Reinvention in Germany’s Energiewende (2010–2025)
DescriptionE.ON was once a classic European utility with big power plants, wholesale trading, and mass-market energy supply. Then Germany’s Energiewende changed everything: renewables surged, wholesale prices fell, nuclear phase-o...
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Episode 17
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15:54
#15 Navigating Disruption: How TomTom Transformed from Hardware Devices to Data Services
Description:In this episode, we dive into the remarkable journey of TomTom—from dominating Europe’s consumer GPS market to becoming a global leader in location technology services. Facing the collapse of the portable navigation devic...
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Episode 15
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15:43
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#16 From Turbines to Services – How Vestas Became a Global Energy Solutions Provider
DescriptionIn this episode, we dive into the strategic transformation of Vestas—once known purely as a wind turbine manufacturer—into a global leader in energy solutions and lifecycle services. We explore how, over the past decade...
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Episode 16
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14:16
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#13 John Deere - Moving towards solution-as-a-service
Description In this episode, we explore how John Deere has transformed itself from a legendary manufacturer of farm equipment into a provider of solutions-as-a-service for modern agriculture. We unpack how conne...
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Episode 13
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16:59
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#14 Territorial Servitization - When Regions Turn Industry into Ecosystems
DescriptionIn this episode, we explore territorial servitization, a powerful concept that shifts the focus from individual firms to regions as engines of innovation and value creation. Rather than seeing servitization as a company...
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Episode 14
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13:22
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#12 Student-Driven AI Futures — From Ideas to Impact
DescriptionIn this episode, we explore a diverse set of AI innovation use cases from adaptive workplace tools to strategic industry solutions and truly transformative AI applications. What makes these ideas unique is how they were...
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Episode 12
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14:08
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#10 Visa as a Service powered by AI
Description:In this episode, we unpack Visa’s strategic evolution from a card-centric network into a $40+ billion AI-enabled global payments platform. We explore how Visa transformed its core infrastructure into Visa as a Servi...
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Episode 10
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13:04
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#11 Strategizing with Generative AI in the era of digital servitization
DescriptionIn this episode, we explore how Generative AI (GenAI) is transforming strategic work in the era of digital servitization, where companies shift from selling products to delivering continuous, outcome-based servic...
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Episode 11
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16:41
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#09 Subscribing to Grow
DescriptionWhy do some hardware subscription models scale successfully—while others stall or disappear? In this episode, we unpack the article and explore what it really takes to build and grow subscriptions around physical produc...
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Season 1
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Episode 9
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14:51
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#08 When Washing Became a Service: Lessons from Electrolux’s Pay-Per-Wash Experiment
DescriptionIn this episode, we unpack Electrolux’s pioneering—and often overlooked—pay-per-wash pilot, launched in Sweden more than 20 years before “as-a-service” models went mainstream. Electrolux tested a radical idea: household...
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Episode 8
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10:20
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