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The Digital Servitization Exchange Podcast
Connecting research and practice in the transformation from products to digital services.
The Digital Servitization Exchange Podast explores how manufacturers create and capture value through services and software. Designed for both researchers and practitioners, the podcast brings together academic insight and industry experience to unpack the concepts, challenges, and opportunities driving digital servitization.
Each episode delves into themes such as service innovations, subscription models, industrial IoT, digital platform ecosystems, and organizational transformation. Rather than focusing on individual voices, the podcast emphasizes relevant topics that matter across domains — offering evidence-based perspectives for academics and actionable ideas for business professionals.
By bridging theory and practice, The Digital Servitization Exchange Podcast provides a space where learning flows both ways: from research to real-world implementation, and from practice back to research.
Ideal for: academics, doctoral researchers, industrial leaders, digital transformation managers, service strategists, and anyone shaping the future of digitally enabled services.
The Digital Servitization Exchange Podcast
#22 Vertical Mobility Reimagined: The Story of Mitsubishi’s M-Use®
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Description
In this episode, we explore Mitsubishi Electric’s M-Use® model, a bold shift from selling elevators to delivering elevator-as-a-service. Instead of owning the equipment, building owners pay for performance—guaranteed uptime, predictive maintenance, and long-term reliability. We unpack how Mitsubishi designed the model, why it resonates with Europe’s push toward circularity, and what makes M-Use® a standout example of outcome-based servitization. We also dive into the benefits for customers, the strategic advantages for Mitsubishi, and what this innovation reveals about the future of asset-heavy industries moving toward service-driven business models.
Key Words: Servitization, Performance-Based Model, Circular Economy, Predictive Maintenance, Value-in-Use, and Building Solutions